Eyr Holistic is a fast-growing Nordic ecommerce group in natural wellness and beauty, operating multiple eight to nine-figure brands including Norse Organics, Frøya Organics, Primal Viking, and Arctic Goddess. Our mission is to free one hundred million people through natural, high-quality products — and we hire for radical ownership, taste, and an obsessive standard of work. About the role

We're looking for a CRM & Lifecycle Manager to drive both acquisition and retention for a pair of wellness/health DTC subscription brands, through email and SMS. You'll take priorities from across the customer journey and turn them into scaled, high-performing lifecycle programmes — flows, segmentation, subscription messaging — building truly one-to-one, personalised experiences at scale, not one-size-fits-all campaigns. You sit within the wider retention team, working collaboratively with the Retention Lead on priorities and with the CRM Junior on execution. What you'll do

Design and build complex CRM/lifecycle automations across the whole customer journey — pre-purchase, onboarding, upselling, win-backs, dunning, and beyond — covering both acquisition and retention Build truly one-to-one, personalised customer experiences through segmentation and dynamic content Own the CRM/ESP platform for your brand pair: architecture, segmentation logic, deliverability,



and testing Run structured A/B and multivariate testing across flows and campaigns to continuously improve performance Work collaboratively with the Retention Lead to align CRM strategy with brand retention priorities, and brief/direct the CRM Junior's weekly execution Partner with creative to brief and produce on-brand, high-converting assets Track email/lifecycle KPIs — deliverability, engagement, open/click rates — while staying data-literate enough to connect them back to overall retention health: engagement climbing while churn also climbs isn't a win, and you'll flag and dig into signals like that Stay close to subscription mechanics (dunning, cancellations, win-back flows) as a core lever for LTV What we're looking for

3-5 years of experience in CRM/lifecycle/email marketing DTC subscription experience highly desirable — ideally in health, wellness, beauty, or a comparable considered-purchase category Deep, hands-on expertise in Klaviyo or a comparable ESP (Braze, Iterable), including flow architecture and segmentation logic Data-literate — able to read channel-level performance (deliverability, engagement) and connect it back to broader retention/LTV outcomes, not just channel metrics in isolation Familiarity with subscription/retention tools such as Recharge or Loop Comfortable using AI-assisted CRM/retention tooling Comfortable operating collaboratively and autonomously in a lean, fast-moving team

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📌 CRM & Lifecycle Manager (Madrid)
🏢 Eyr Holistic
📍 Madrid