VP Marketing

Location: Madrid, Spain or London, UK

Reporting To: Chief Executive Officer

Contract Term: Full-time, Permanent

About Hexagon World Series:

Hexagon World Series (HWS) is a leading global, team-based professional padel circuit governed by the International Padel Federation (FIP). The series features eight mixed-gender teams, the world’s top players, and celebrity-owned franchises, each competing across a integral series of events which celebrate padel’s position at the cross-section of sport, culture and entertainment.

Built on the success of the annual Hexagon Cup which launched in 2023, HWS is designed to accelerate the global growth of padel by engaging sports fans through high-stakes, elite-level competition. Beyond the professional circuit, HWS is expanding its ecosystem by investing in padel club licensing and ownership, while scaling its amateur league platform operated in partnership with Playtomic, the world’s leading app for racket sports.

Role Objective:

The Vice President of Marketing will lead the development and execution of Hexagon World Series' global marketing strategy, driving brand awareness, audience growth, fan engagement, and commercial value across all markets. Reporting to the Chief Commercial Officer and working closely with senior leadership, the VP Marketing will oversee brand marketing, digital and social media, content strategy, communications, fan acquisition, partnership marketing, and event promotion. This role is responsible for building a world-class global sports brand, delivering innovative marketing campaigns that attract fans, sponsors, broadcasters, teams, and partners, while leveraging data and insights to maximise audience growth and commercial performance.

The successful candidate will combine strategic leadership with hands-on execution experience and possess a deep understanding of the sports, media, entertainment, and digital landscape within a fast-paced, high-growth environment.

Responsibilities:

- Develop and execute a comprehensive global marketing strategy aligned with the organisation's growth objectives and commercial ambitions.
- Lead the development and positioning of the Hexagon World Series brand, ensuring consistency across all markets, platforms, and touchpoints.
- Drive fan acquisition, engagement, retention, and community growth through innovative, data-driven marketing initiatives.
- Oversee all marketing disciplines including brand marketing, digital marketing,



social media, content marketing, CRM, communications, and event marketing.
- Develop integrated marketing campaigns to support events, ticket sales, media viewership, sponsorship activations, and commercial partnerships.
- Collaborate with commercial, content, operations, and competition teams to maximise audience reach and business performance.
- Lead audience insights, consumer research, and analytics initiatives to inform strategy and optimise marketing effectiveness.
- Oversee the creation and distribution of high-quality content that enhances fan engagement and strengthens brand affinity.
- Manage media planning, performance marketing, digital advertising, SEO, CRM, and customer acquisition strategies.
- Partner with sponsors and commercial partners to create innovative marketing activation programmes that deliver measurable value.
- Develop marketing strategies to support international expansion and growth in existing and emerging markets.
- Establish KPIs and reporting frameworks to measure campaign performance, audience growth, engagement, and return on investment.
- Manage agency relationships, media partners, creative vendors, and marketing technology providers.
- Build, lead, and develop a high-performing marketing team capable of supporting a global sports property.
- Champion innovation, creativity, and audience-first thinking throughout the organisation.

Experience:

- Proven experience in a senior marketing leadership role such as, Marketing Director, Head of Marketing, or equivalent.
- Strong experience within sports, media, entertainment, gaming, consumer brands, or high-growth digital businesses.
- Demonstrated success in building and scaling global brands and driving audience growth across multiple markets.
- Extensive experience developing integrated marketing strategies across digital, social, content, communications, and experiential channels.
- Strong understanding of fan engagement, consumer behaviour, customer acquisition, and audience development.




- Experience delivering high-impact marketing campaigns tied to live events, sports properties, media rights, or entertainment brands.
- Deep expertise in digital marketing, social media, performance marketing, CRM, audience analytics, and marketing technology platforms.
- Proven ability to leverage data and insights to drive strategic decision-making and optimise performance.
- Strong commercial acumen with experience supporting sponsorship, partnerships, media rights, and revenue-generating initiatives.
- Experience managing significant marketing budgets and optimising marketing investments for maximum return.
- Exceptional stakeholder management skills with the ability to collaborate effectively across executive leadership, commercial teams, partners, teams, broadcasters, and agencies.
- Strong leadership capabilities with a track record of building and developing high-performing marketing teams.
- Excellent communication, presentation, and storytelling skills.
- Experience operating in fast-paced, entrepreneurial, and high-growth environments.
- Passion for sports, entertainment, and creating culturally relevant fan experiences.

Qualifications:

- Bachelor’s degree in marketing, Business, Communications, Media, or a related field.
- Master's degree or MBA desirable.
- Extensive experience leading marketing functions within an international organisation.
- Experience marketing global sporting events, leagues, entertainment properties, or media brands is highly desirable.
- Strong understanding of emerging digital platforms, audience trends, and modern marketing technologies.
- International marketing experience across multiple territories and cultures preferred.

Key Personal Attributes:

- Strategic and visionary thinker.
- Creative, innovative, and audience-focused.
- Commercially minded and results-driven.
- Data-led decision-maker.
- Strong collaborator and relationship builder.
- Highly adaptable and resilient.
- Entrepreneurial mindset with a willingness to challenge convention.
- Passionate advocate for building a world-class global sports brand.
- Comfortable operating both strategically and hands-on in a scaling organisation.

Equal Opportunity Statement:

Hexagon World Series is committed to building a diverse and inclusive workplace and welcomes applications from all qualified candidates. We believe diversity strengthens our organization and enhances our ability to innovate and grow the sport globally.

📌 Vice President Marketing (Madrid)
🏢 Hexagon World Series
📍 Madrid