Introducing Miiro Hotels… Inspired by the Latin word meaning ‘I wonder’ or ‘I marvel’, Miiro invites guests to pause, to look around, and to savour every moment.

Our name—echoing the idea of a mirror—reflects both self-discovery and the character of our surroundings. From Paris to Barcelona, London to Gstaad, and Vienna, each Miiro hotel is rooted in its neighbourhood, offering a thoughtful and personal way to travel.

About Miiro Borneta Hotel Located in the charming Born district, at the very heart of Barcelona’s Ciutat Vella, Miiro Borneta Hotel offers 92 stylish rooms, an open-kitchen restaurant, a cocktail bar, and a spectacular rooftop terrace with breathtaking views of the city center. We are a hotel full of personality, style, and a dynamic atmosphere, where teamwork and both guest and employee experiences are equally valued.

The Role We are seeking a commercially astute and creatively driven Director of Sales to lead the sales strategy for Borneta.

This is a pivotal leadership role—responsible for shaping demand, building meaningful partnerships, and positioning the hotel as a destination within Barcelona’s competitive luxury landscape. You will be both strategist and storyteller, balancing data-led decision making with a deep understanding of our brand, our neighbourhood, and our guests.

What You’ll Do Commercial Strategy & Leadership

Develop and execute a multi-segment sales strategy across corporate, leisure, MICE, and partnerships

Drive revenue performance in alignment with budget, pace, and market conditions





Identify and unlock new business opportunities locally and internationally

Act as a key contributor to pricing, distribution, and demand strategies alongside Revenue Management

Business Development

Build and maintain a strong portfolio of key accounts across corporate, agency, and luxury travel networks

Represent Borneta within the Barcelona market and across Miiro’s European footprint

Lead proactive sales activity including client entertainment, roadshows, and trade events

Establish strategic partnerships that enhance both rooms and F&B; performance

MICE & Group Performance

Grow group and events revenue through targeted prospecting and conversion strategies

Oversee the end-to-end sales journey from enquiry through to contracting

Work closely with operations to ensure seamless delivery and repeat business

Maximise utilisation of hotel spaces as compelling event venues

Team Leadership

Lead, inspire, and develop the on-property sales team

Foster a culture of accountability, collaboration, and commercial awareness

Ensure clear communication across Sales, Revenue, Marketing, and Operations

Champion a high-performance environment with measurable goals and outcomes





Brand & Market Positioning

Act as a brand ambassador, ensuring all sales activity reflects Miiro’s tone and ethos

Collaborate with Marketing and PR to elevate visibility and storytelling

Ensure Borneta is positioned as a distinctive Barcelona destination

Translate brand values into compelling sales narratives that resonate with our audiences

What We’re Looking For

Proven experience in a senior sales leadership role within luxury or lifestyle hospitality

Strong track record of driving revenue growth across multiple segments

Deep understanding of the Barcelona market and international feeder markets

Commercially savvy with the ability to interpret data and translate it into action

A natural relationship builder with strong negotiation skills

Confident, articulate, and inspiring communicator

Experience with CRM and PMS platforms (e.g. Apaléo, Opera, Revinate)

A collaborative mindset with the ability to influence across departments

Fluent English and Spanish; additional languages are advantageous

Why Join Us At Miiro, we are building something considered, characterful, and quietly distinctive.

This is an opportunity to shape the commercial identity of a new Barcelona hotel, to be part of a growing European brand, and to create something that feels both personal and enduring.

At Borneta, you won’t just be driving revenue—you’ll be helping to define how our guests discover, experience, and remember us.

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📌 Director of Sales (Barcelona)
🏢 Miiro Hotels
📍 Barcelona