Agency :Arena Media MadridJob Description :The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.Mission & ResponsibilitiesCreateand deliveroptimal Mx, defined as Connection x Context x ContentWork with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentationAllocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialistsRecommend optimum content and context based on client, brief and strategyDeliver overallexperienceand articulation of how channels work togetherInput measurement framework, including KPIs and methodology in conjunction with specialistsand Mx measurement teamsCreate and present Mx Story to clientsCreatethe Mx guidelinesin liaise with relevant internal specialist teamsEnsure quality control on plan recommendationagainst Mx deliveryProvide insightful post campaign optimizationContribute to the client satisfactionEnsure optimal Mx deliveryEnsure audience planning and data integrationfrom Mx brief to MxmeasurementPrevious Experience & Industry Background8+ yearsprofessional experience instrategic planningMedia, BrandQualifications &** Languages:Bachelor’s or Master’sdegree in Business, Marketing or AdvertisingLanguages: English (Advanced)Soft skills & CompetenciesUnderstanding the businessTaking initiativeFocusing on performanceBuilding collaborative relationshipsMedia and media planningMx Champion (Connection, Context, Content)OmnichannelStrong negotiation skillsElite ProgrammaticData processing and managementMarketing StrategyTechnicalskillsAdvertising technologiesOperational performance management tools (e.G. Pilot, Magnitude)Audience planning tools(e.G. Polaris)Office softwareContract Type :PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

📌 Media Development Team Leader (Madrid)
🏢 Havas Group
📍 Madrid