About This Role

In the role of Sr Associate for Sales Force Effectiveness, you will be integral to driving sales excellence by designing, implementing, and continuously improving commercial strategies, tools, and processes. Situated within the Commercial team, you'll ensure these strategies align with the overall business priorities. Your leadership will encompass performance analysis and monitoring, territory alignment, incentive design, and KPI tracking to optimize field force productivity. You will closely collaborate with the Sales department to ensure data-driven decision-making, enhancing field capabilities through training initiatives on platforms like Salesforce, Veeva CRM, and Veeva Fast Track. This position is pivotal in ensuring that our commercial strategies effectively support the business goals and maximize customer engagement.

What You’ll Do

Define and set performance targets aligned with commercial strategy and objectives. Calculate and process incentive payments ensuring accuracy and timeliness.



Reconcile final results with GBS to guarantee consistency and accuracy. Govern and formalize incentive processes while supporting Finance in monthly accruals. Define field force capacity and optimize distribution of visits and calls. Monitor and challenge call plan adherence and other KPIs on a monthly basis. Own CRM governance and training, ensuring strategic use and data accuracy. Promote data harmonization and adherence to data governance policies. Leverage advanced analytics to inform and optimize omnichannel approaches. Lead cross-functional collaboration for launch product readiness. Ensure implementation and integration of Call Engagement Plans in Veeva CRM. Design and implement customer segmentation models based on potential and access. Drive omnichannel initiatives tailored to local market needs.

Who You Are

You are a dynamic individual with a strategic vision coupled with a hands‑on approach, adept at turning ideas into action. Your analytical

📌 Sr Associate, Sales Force Effectiveness (Madrid)
🏢 Biogen
📍 Madrid