Hello
We're looking for a CRM Specialist to join our global Lifecycle team and help us drive growth in the French Market. This is a great opportunity for someone who is passionate about automation, lead activation, and building scalable outreach systems.
Ready to be part of the challenge?
About the team
Our Marketing team tells the Factorial story in a way that truly resonates, bringing the right people to us and inspiring them to join the journey. If you’re a creative thinker who loves turning bold ideas into campaigns that move people, you’ll feel right at home.
What you'll do
We're looking for a technically sharp and execution-oriented CRM Specialist to support lifecycle and outreach operations for the French market . Sitting at the intersection of marketing automation, lead activation, and SDR enablement, you'll play a critical role in building and optimising the programmes that convert leads into pipeline.
Reporting to the Integral Lifecycle Strategy Manager , you'll work within a growing team of specialists,



contributing to the global lifecycle motion while owning French market execution end-to-end.
Lead Activation & Lifecycle Execution
- Build and execute activation and reactivation sequences for French market leads, targeting the right triggers, timing, and channels.
- Manage lead nurturing flows, onboarding programmes, and re-engagement campaigns across the funnel.
- Support lead scoring and lifecycle stage management in alignment with global criteria defined by the team.

SDR Enablement & Marketing Alignment
- Translate lifecycle campaigns into actionable SDR sequences and outreach plays tailored to the French market.
- Coordinate with SDRs to ensure seamless lead routing, follow-up SLAs, and clear campaign context at handoff.
- Collaborate with Field Marketing to turn events and campaigns into full-funnel, multi-touch sequences.

Automation & AI-Powered Operations
- Identify and implement automation opportunities to improve funnel velocity and conversion ra

📌 CRM Specialist (Barcelona)
🏢 Factorial
📍 Barcelona