14 oct
|
MotoGP Group
|
España
14 oct
MotoGP Group
España
The championship has the opportunity to grow its integral audience, deepen its cultural relevance and establish itself as one of the most compelling sports and entertainment brands in the world. The Consumer Communications Manager will help take MotoGP beyond specialist motorsport media and into the conversations shaping global sport, entertainment and culture. You will build awareness and relevance among new audiences by earning meaningful coverage across mainstream sport, lifestyle, entertainment and cultural media in priority markets.
This is a hands-on, opportunity-spotting role for a well-connected communications professional who can create momentum from day one. You will originate and sell stories yourself, bring the right agencies into play, and work across campaigns, riders, creators, activations and brand partnerships to make MotoGP increasingly difficult to overlook.
Key Responsibilities Consumer Communications Strategy
Create and deliver the annual consumer communications strategy, aligned with brand, regional and audience-growth priorities
Generate meaningful non-endemic coverage around races, campaigns, activations, brand partnerships, creators and major launches
Spot opportunities quickly and turn the wider media and cultural agenda into credible openings for MotoGP
Lead communications support and amplification for brand campaigns, creators, brand partnerships, local activations and fan-experience programmes
Work closely with Regional Marketing Leads and local agencies in priority markets, particularly the US, UK, Spain and Italy
Coordinate with Social, Content, Digital, Sporting Communications and Rider Opportunities so stories are joined up and amplified
Performance & Reputation
Measure the quality and reach of coverage, message pull-through, priority-market impact and contribution to non-endemic presence
Manage assigned budgets, agencies and media-event delivery with pace and accountability
Support the Communications Director on consumer-f
📌 COMMUNICATION SPECIALIST MOTORSPORT (España)
🏢 MotoGP Group
📍 España