Company descriptionPublicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees.
With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.Based in Barcelona, this role is focused on transforming audience, market, and behavioral data into actionable insights that support strategic decision?Working closely with media, brand, and digital strategy teams, you will help develop a deeper understanding of audiences and their interactions across multiple touchpoints,



contributing directly to more effective media and communication strategies.ResponsibilitiesAudience Analysis & Media ConsumptionIndependently use research and audience measurement tools such as Kantar, AIMC (EGM), and other market intelligence sources.Analyze media consumption data to identify patterns, emerging trends, opportunities, and strategic tensions.Develop audience profiles and consumer understanding to support media and communication planning.Audience Development & SegmentationDefine actionable audiences through the integration of:Market and consumer research data (Kantar, AIMC, etc.).
party client and group data.Data Integration & Consumer UnderstandingCombine media, consumer, social, and internal data sources to create a holistic view of the consumer.Integrate declarative and behavioral data to understand both what people say and what they actually do.Support the enrichment and interpretation of audience intelligence through multiple data sources.Strategic Insight GenerationIdentify patterns, shifts in consumer behavior, emerging signals, and business opportunitie

📌 Insight Analyst (España)
🏢 Publicis Groupe
📍 España