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Preply creates human-led, tech-enabled learning experiences that connect learners with tutors and support personalised learning journeys. Its platform serves over 100,000 tutors teaching more than 90 languages to learners in 180 countries.
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Define and own the marketing vision and strategic direction for Preply's Expansion mission
Shape go-to-market strategy, positioning, messaging, and channel strategies for new categories and audience segments
Partner with Brand and Product Marketing to evolve Preply's positioning beyond language learning, grounding decisions in customer insight and validating them before full-scale deployment
Define funnel KPIs for new segments and categories, own reporting cadence, and hold the team accountable for results
Represent marketing in senior cross-functional forums and integrate expansion marketing into business planning from validation through launch
Develop repeatable go-to-market frameworks for expansion across subjects, geographies, and personas
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Significant marketing experience,



including substantial time in senior leadership roles
Proven track record of building and scaling marketing functions in high-growth, international environments
Ability to set vision and strategy while applying hands-on judgment to channel mix, creative direction, and performance optimization
Deep experience launching in new markets, categories, or audience segments, including defining positioning, building playbooks, and iterating based on market feedback
Strong data, opportunity-sizing, and performance-framework skills; able to build business cases for marketing investment and measure impact precisely
Exceptional communication skills, including framing trade-offs and aligning senior stakeholders across functions and geographies
Strong understanding of brand positioning and its impact on business outcomes, with experience in repositioning or brand extension in competitive markets
Demonstrated success hiring, developing, and ret

📌 Head Of Marketing For Education Expansion (España)
🏢 Preply
📍 España