With headquarters in north suburban Chicago, we serve people in more than 160 countries with leading medical devices, diagnostics, nutrition products and branded generic medicines.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.THE OPPORTUNITYJoin Abbott Infectious Disease (ID), a general leader in innovative diagnostic solutions that help improve patient outcomes and support healthcare professionals in making informed decisions.This role purpose is turn marketing into revenue on the Binax and new-product line: own why we win and why we lose, and convert that into segmentation, targeting, positioning, pricing and campaigns.
Support pricing strategy and value communication in partnership with Commercial Leadership and Finance.
Contribute to health economic and market access initiatives in partnership with Medical Affairs, SSL, and Business developerBusiness development: new segments and channels for the line,



with the Distributor Manager where the distributor network is the route to market.Gather voice-of-customer insights to inform marketing strategy and future developments.Marketing for South RegionDevelop and execute the South Europe marketing strategy for Binax NOW and 3rd party in alignment with global and EMEA priorities.Develop customer segmentation, targeting and value propositions for priority customerCampaigns and Demand GenerationDevelop and execute marketing campaigns digital initiatives and educational programs for Binax NOW and and 3rd party in SouthManage promotional materials and customer-facing content for Binax NOW and 3rd party in SouthLocalize and execute the materials, the communication and campaign related to others products line In Iberia and ItalyMonitor campaign effectiveness and optimize activities based on performance metrics for all campaigns In Iberia and ItalyDevelop and execute the events, communication and congres

📌 Marketing Manager Binax And Third Party South (España)
🏢 Abbott Laboratories
📍 España