IKEA is seeking a Senior Product Owner for Customer Segmentation in Madrid.
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You will lead data-driven segmentation initiatives, partner with Marketing Activation and MarTech teams to drive personalized experiences, and shape the product roadmap across Adobe Platform and related Martech tools. xghoner
You will collaborate with Engineering, Data Analytics and Design in Agile environments, define objectives, and liaise with senior stakeholders to align with marketing goals and business impact.