14 oct
|
Sita - Société Internationale De Télécommunications
|
Cataluña
14 oct
Sita - Société Internationale De Télécommunications
Cataluña
OverviewWELCOME TO SITA At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry. Todas las habilidades, cualificaciones y experiencia relevantes que necesitará un candidato seleccionado se enumeran en la siguiente descripción.
Here, we feel empowered, supported, and inspired to grow. We are investing in our next generation of technology and rebuilding our marketing capability to match. This role leads the Brand and Design function for SITA. You will own the brand strategy, positioning, architecture and the visual identity system, and the creative output that represents SITA internally and externally. You will manage the creative director, the brand manager, and the design team, acting as the connective tissue between brand thinking and creative execution.
Your job is to set the standard, define where the brand needs to go, and make sure that everything we put into the world looks and feels like a company that leads its industry.
WHAT YOU WILL DOBrand platformBuild the strategic brand platform: brand architecture, personality, verbal and visual identity.
Turn the platform into tools that integral, business unit and regional teams can use without waiting for approval.
Define how the brand evolves, and make the investment case to leadership when it needs to. Give portfolio and business unit the framework their product messaging builds on. Review flagship corporate content for message and tone.
Media & AdvertisingOwn the brand campaign idea and the creative platform that carries it across paid, owned and earned channels.
Direct advertising production end to end: concept, art direction, copy, film and adaptation across markets.
Own brand media end to end: strategy, planning, buying, budget and the media agency relationship.
Own the trade media, sponsorship and industry partnership portfolioWork with campaigns so brand and demand media run on one plan, one
📌 Senior Strategic Brand Manager (Cataluña)
🏢 Sita - Société Internationale De Télécommunications
📍 Cataluña