Responsibilities * Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics * Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well * Manage supporting agencies, challenge delivery, ensure alignment and control spend * Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness * Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities * Define the strategic direction and set clear expectations for agency resources * Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables * Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement * Hold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics)



through regular performance reviews and reporting * Provide strategic, data‑informed guidance to three internal campaign managers, responsible for translating business priorities into major campaigns * Analyze available marketing data directly from platforms during ongoing build‑out of tracking and attribution systems * Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact * Foster a culture of continuous testing, learning, and optimization across paid and SEO channels using data‑driven insights Requirements * 5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets * Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals * Experience managing external agencies and holding them accountable for results * Confidence working

📌 Director, Digital Marketing, SaaS (Barcelona)
🏢 Alpega
📍 Barcelona