Описание: Preply creates human-led, tech-enabled learning experiences that connect learners with tutors and support personalised learning journeys. Its platform serves over 100,000 tutors teaching more than 90 languages to learners in 180 countries. Задачи: Define and own the marketing vision and strategic direction for Preply’s Expansion mission Shape go-to-market strategy, positioning, messaging, and channel strategies for new categories and audience segments Partner with Brand and Product Marketing to evolve Preply’s positioning beyond language learning, grounding decisions in customer insight and validating them before full-scale deployment Define funnel KPIs for new segments and categories, own reporting cadence, and hold the team accountable for results Represent marketing in senior cross-functional forums and integrate expansion marketing into business planning from validation through launch Develop repeatable go-to-market frameworks for expansion across subjects, geographies, and personas Требования: Significant marketing experience, including substantial time in senior leadership roles Proven track record of building and scaling marketing functions in high-growth,



international environments Ability to set vision and strategy while applying hands-on judgment to channel mix, creative direction, and performance optimization Deep experience launching in new markets, categories, or audience segments, including defining positioning, building playbooks, and iterating based on market feedback Strong data, opportunity-sizing, and performance-framework skills;
able to build business cases for marketing investment and measure impact precisely Exceptional communication skills, including framing trade-offs and aligning senior stakeholders across functions and geographies Strong understanding of brand positioning and its impact on business outcomes, with experience in repositioning or brand extension in competitive markets Demonstrated success hiring, developing, and retaining senior marketing talent, and building high-performing teams in dynamic, ambiguous environments Comfortable bringing clarity and prioritisation to early-stage, mission‑building environments with an undefined path Условия: Generous monthly allowance for lessons on Learning & Development budget, including time off for self-development Competitive financial package with equity and leave allowance #J-18808-Ljbffr

📌 Head Of Marketing For Education Expansion (Barcelona)
🏢 Preply
📍 Barcelona