Purpose & Overall Relevance for the Organization:
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- Lead the wholesale business across Iberia, driving sustainable growth, market share, profitability and brand desirability across all customer channels.

- Own the commercial strategy and performance of the wholesale portfolio, ensuring alignment with adidas' long-term business priorities and Game Plan.

- As a member of the Iberia SteerCo, contribute to shaping the overall business strategy and key growth decisions for the zone.

- Lead and develop a high-performing sales organization, fostering a culture of accountability, collaboration, diversity, equity, inclusion and continuous development.

Key responsibilities:
Commercial Leadership :

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- Define and execute the wholesale strategy for Iberia, ensuring sustainable growth, profitability and market share expansion.

- Own wholesale business performance across all customer segments and channels.

- Driving business planning, forecasting, investment management, and commercial excellence across the customer portfolio.

- Identify market opportunities, competitive trends and growth initiatives to strengthen adidas' market position.

Customer & Business Development :

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- Oversee all strategic and key accounts across Iberia.

- Build and maintain executive-level relationships with key customers and partners.

- Lead top-to-top engagements, annual negotiations, and joint business plans.

- Drive omnichannel growth and strengthen adidas' position as a preferred strategic partner.

Organizational Leadership :

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- Lead, coach and develop the Sales Directors and Account Operations Lead, fostering a high-performance culture built on accountability,



collaboration and execution excellence.

- Build and sustain a diverse and high-performing organization through effective talent management, succession planning, capability development, and inclusive leadership practices that ensure all employees have equal opportunities to contribute, grow and thrive.

Cross-Functional Leadership :

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- Represent Wholesale within the Iberia SteerCo and contribute to enterprise-wide business decisions.

- Partner with Brand, Retail, DPC, Finance, Supply Chain and HR to deliver integrated business plans.

- Champion customer and market insights to shape strategic business decisions.

KPIs:

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- Net Sales

- Operating profit / Contibution

- Market share growth

- Customer portfolio profitability

- Forecaste accuracy

- Trade Terms effectiveness

- Employee Engagement (Enps)

- Talent development & Sucession readiness

Key Relationships:

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- Country Lead Iberia

- Iberia SteerCo

- Brand, Retail, Legal, Finance, DPC, Supply Chain and HR leadership team

- South Europe / Europe wholesale leadership teams

Knowledge, Skills and Abilities:

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- Extensive commercial leadership experience in sales and business development.

- Proven ability to lead leaders and high-performing organizations.

- Strong strategic, financial, and business acumen.

- Exceptional influence, stakeholder management, and negotiation skills.

- Demonstrated ability to lead diverse teams and create an environment of belonging,



collaboration, and high performance.

- Strong analytical and decision-making capabilities.

- Experience operating in complex international and matrix organizations.

- Excellent communication and executive presentation skills. High personal impact and excellent communication skills.

Requisite Education and Experience / Minimum Qualifications:

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- University degree in Business Administration, Economics, Marketing or related field.

- 12+ years of progressive commercial and sales leadership experience within consumer goods, retail, sporting goods or comparable industries.

- Proven track record of delivering sustainable business growth, market share expansion and profitability improvements.

- Significant experience leading senior leaders and managing high-performing teams within complex matrix organizations.

- Strong commercial, strategic, and financial acumen, including business planning, forecasting, and performance management.

- Demonstrated success managing strategic customer partnerships and leading executive-level negotiations.

- Deep understanding of wholesale, omnichannel and digital business models.

- Experience operating in international environments and influencing regional and general stakeholders.

- Proven ability to build high-performing, inclusive teams and foster a culture of Diversity, Equity & Inclusion.

- Strong stakeholder management, communication, and influencing skills.

- Fluent in English and Spanish.

- Minimum 5-8 years of experience within relevant industries.

- Experience in sporting goods or fashion is a benefit. xqbhyrx

- Experience in successfully leading, managing and developing a team.

- Business or similar degree from a leading academic institution

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📌 Senior Director Wholesale Iberia (Zaragoza)
🏢 Adidas
📍 Zaragoza