Company Overview CapsLock is a dynamic marketing company providing IT-enabled solutions for large North American partners. We specialize in scalable customer acquisition through data-driven marketing, creative production, and technology innovation. Our teams collaborate across Marketing, IT, Analytics, CRO, and Media Buying to build, test, and optimize high-performing funnels that help clients achieve predictable growth across industries such as Home Improvement, Health, Legal, and Insurance.
We're looking for a Senior Marketing Strategist who thinks like a strategist, creative person and optimizer—someone who understands customer behavior, identifies growth opportunities, and continuously improves marketing performance through experimentation. You'll be responsible for developing new funnels, conducting market and competitor research, generating hypotheses, managing A/B testing initiatives, and collaborating closely with Creative, Media Buying, Analytics, and IT teams to deliver measurable business results. and using data to find the answer.
Plan and manage A/B testing roadmaps across multiple clients.
Analyze landing page performance and identify optimization opportunities.
Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process.
Review campaign performance and translate data into actionable insights.
Maintain and expand the company's CRO knowledge base and testing library.
Ensure projects are delivered on time and meet quality standards.
Whether it's generating hypotheses, analyzing competitors, organizing knowledge,



or accelerating content creation, you view AI as a strategic assistant rather than a replacement for marketing thinking. 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
~ Experience planning and evaluating A/B tests.
~ Ability to interpret marketing data and make data-driven decisions.
~ Excellent project management and organizational skills.
~ Proficient English language skills.
~ Experience working with Meta, Google Ads, Native Advertising, or YouTube.
Knowledge of UX principles and conversion optimization.
Familiarity with Tableau, GA4, Microsoft Clarity, Hotjar, or similar analytics tools.
Remote Work
We are a truly remote-first company. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.
Home Office
We help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.
From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.
Your health matters. Medical Coverage
We support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.
If you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.
From gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.
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📌 Senior Strategy Advisor (Madrid)
🏢 CapsLock
📍 Madrid