Pet Media Group (PMG) acquires, launches and develops leading pet and equestrian marketplaces around the world. We operate eight brands across seven markets in the UK, US, Germany, Sweden, the Netherlands, Italy and Spain. Every year, 1.7 million pets and horses find a new home through our platforms, and our flagship platforms include Pets4Homes.co.uk, Deine-Tierwelt.CLM is changing, and we want to rethink what it looks like when AI, automation and customer data sit at the heart of how we work. Our CRM covers email, push, in app and SMS for buyers and breeders across our marketplaces, with more markets joining as the group grows.
As our CRM & Lifecycle Manager, you'll own key parts of the customer lifecycle with our Head of CLM, across strategy, data, automation and execution. You'll spot where engagement can improve, design new journeys and experiments, and build the workflows that bring them to life.
You use AI daily for research, analysis, segmentation, copy, personalisation and testing, so running several markets does not mean several times the work.
Turn data into action. Dig into behavioural data, spot opportunities and turn them into relevant experiences.
Turn manual CRM processes into automated workflows,



so time goes to higher value work.
Test what AI makes possible. Experiment with personalisation, content and segmentation, measure the results and take what works into production.
Partner with product, data, engineering and marketing on the customer experience and the infrastructure behind it.
4 or more years in CRM or lifecycle marketing, preferably in house, with campaigns you personally built that moved a metric you can name. You set up tests properly, read results critically and sanity check a number before anyone else does.
~ Fluent English, written to a standard that needs no editing before it reaches a customer.
~ Able to own CRM as a team of one when needed: briefing agencies and freelancers, holding them to account, and saying "not this week" to requests with a clear reason.

HTML and Liquid for email templates.
SQL, or working with a data warehouse and product analytics.
Marketing automation beyond the CRM, such as webhooks or tools like n8n.
A CRM platform migration.
Are curious beyond CLM and happy to pick up other marketing projects.

📌 CRM & Lifecycle Manager (Spain Remote) (Barcelona)
🏢 Pet Media Group (PMG)
📍 Barcelona