You'll own Educato's go-to-market strategy for Spain end-to-end, working closely with our integral team to adapt our playbook to the Spanish market. With your understanding of student life, digital culture, and Spain's education ecosystem, you'll shape our market-entry strategy—from identifying the most promising exams and student segments to launching creator partnerships, building communities, and driving sustainable growth.

Market research and strategy: Identify high-potential exams and student segments, map learner journeys, and shape Educato's local positioning. Identify and secure collaborations with Spanish creators, educators, academies, universities, student organizations, and online communities.

Social and community building: Launch and grow Educato Spain across TikTok, Instagram, YouTube, and other relevant platforms.

Content launch readiness: Ensure app-store listings, landing pages, FAQs, campaigns, and user communications are accurate, culturally relevant, and written in natural Spanish. Conduct interviews, surveys, and usability tests with Spanish students.

Local market ownership: Native or fluent Spanish, plus very strong English Proven experience with influencer or creator marketing and partnerships in Spain Track record of building and engaging online communities or social-media channels Strong understanding of Spanish digital culture and how students discover new products Comfort conducting user research and turning insights into clear actions Ability to own KPIs and make data-driven growth decisions Comfortable operating as a versatile generalist in a fast-paced startup Excellent prioritization, communication, and project-management skills Genuine interest in education and helping students succeed Nice-to-Have Knowledge of Spain's exam landscape, including PAU/EBAU—commonly known as Selectividad—MIR, EIR, oposiciones, university admissions, or other high-stakes exams Existing relationships with Spanish education creators, academies, universities, or student communities Understanding of regional differences within Spain's education system Fluency in Catalan, Basque, Galician, or another language spoken in Spain Experience with paid social, performance marketing, or lifecycle and CRM campaigns Experience taking a product from 0-1 in a new market Basic creative skills using tools such as Canva or Figma, as well as experience with landing-page builders Why Join Educato? You'll lead the Spanish market launch with the backing of a global team. Early-stage upside: We're an ambitious but kind team that genuinely cares about personal growth and making education less stressful and more accessible.

Tools and budget to execute: From creator partnerships to community initiatives, you'll have the resources to test ideas and scale what works.

Opportunity to build from the ground up: You won't simply manage an established market—you'll help define Educato's strategy, brand, and growth engine in Spain.

Commitment: Full-time, permanent contract, or equivalent contracting arrangement Location:

📌 Head of Marketing & CRM (La Mancha)
🏢 Educato AI (YC S24)
📍 La Mancha