13 oct
|
ZURU Toys
|
Madrid
We're looking for a Senior Marketing Executive to lead our marketing across Spain and Italy, from strategy all the way to shelf. If you love making integral brands famous locally, and nothing beats seeing your work come to life in stores, we'd like to hear from you! and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers. One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons , Mini Brands , XSHOT , Rainbocorns , and Smashers .
Our global FMCG brands include MONDAY Haircare , Millie Moon , RASCALS , BONKERS Pet Treats , DAISE Beauty , and GUMI YUM Surprise and more! In this role, you will drive growth for world-leading brands across Iberia and Italy owning local and trade marketing initiatives that connect innovative launches to in-store and online experiences. Align with our global team, turn insights into action, and watch your strategies reach the shelves of the region's biggest retailers.
Strategic Marketing with Retailers: Collaborate with retailer marketing teams to promote growth, create effective displays, initiate global social training, and build marketing proof through BD emails.
Brand Guardianship: Ensure all POS assets have marketing approval before launch. Provide tools and align distributors with brand plans for effective execution. E-commerce Exposure:
Keep toy listings accurate and detailed online; audit retailers and optimize online presence. Provide feedback on asset performance. Secure catalogue, window, online, and in-store placements. Customize marketing assets for retailers in collaboration with sales and the China team.
License Partnerships: Collaborate cost-effectively with license partners to enhance brand impact.
Trade Marketing: Manage Local Marketing Budget: Strategically plan and manage the local marketing budget with a focus on adapting quickly to product sales trends.
Bespoke Local
Content support for vetting/ helping approve local influencers/ambassadors/seeding campaigns. Local marketing adhoc support when needed for wider business projects. 5+ years' experience in consumer or brand marketing, ideally in Retail, Toy, Fashion, Consumer Products, or other fast-paced industries ~ Bachelor's degree in marketing, Business, or related field preferred. ~ Advanced knowledge of marketing techniques, including social media, digital, and influencer marketing ~ Experience in Project Management, Trade Marketing, Retail Marketing, Local Marketing, and Digital Marketing. ~ Proficiency in MS Office, Excel, G Suite; Figma experience a plus. ~ Adaptable to shifting priorities and able to work effectively across teams, departments, and third parties. ~ Fluent English and Spanish required, Italian - considered a plus Global Opportunities
📌 Senior Marketing Executive - Iberia & Italy (Madrid)
🏢 ZURU Toys
📍 Madrid