Experteer Overview
In this role, you will support the development and execution of SEO and GEO strategies to boost organic visibility across search engines and AI-driven platforms. You work closely with cross-functional teams to optimize content, analyze AI visibility, and implement best practices for omnichannel search. You will explore semantic optimization, keyword research, and competitive benchmarking to uncover growth opportunities. You contribute to a performance-driven environment while embracing AI developments to strengthen brand discoverability. This is a chance to shape how brands appear in traditional and AI-enabled search at a global agency.

Compensaciones / Incentivos
• Support the development and execution of SEO u0026 GEO strategies to improve organic visibility and brand discoverability across search engines and AI platforms
• Assist with content optimization for traditional search engines and generative AI environments leveraging SEO best practices
• Conduct keyword research, semantic clustering, search intent analysis, and competitor benchmarking to identify opportunities
• Support analysis of brand mentions, citations, and share of voice in AI-generated responses
• Use SEO u0026 GEO tools (GA4, GSC, Semrush, Ahrefs, Profound, Omnia, Peec AI, LLM Pulse) to monitor performance and opportunities
• Assist with technical SEO audits, content audits, on-page optimization, and website performance analysis
• Contribute to omnichannel SEO u0026 GEO initiatives, ensuring content consistency across websites, digital PR, social media, and other touchpoints
• Develop semantic frameworks, topical authority, and content clustering to strengthen brand relevance in search and AI ecosystems
• Optimize website content, metadata, internal linking,



and structured data following best practices
• Support QA, CMS content updates, and website optimizations
• Assist with off-page SEO initiatives, backlink analysis, and digital authority monitoring
• Track and report SEO u0026 GEO KPIs including organic traffic, rankings, AI visibility, mentions, and competitive positioning
• Collaborate with internal teams and client webmasters to implement recommendations
• Stay updated on developments in search engines, generative AI, LLMs, and visibility trends

Responsabilidades
• 1–2 years of hands-on SEO experience, preferably in a digital marketing setting
• Solid understanding of on-page, off-page, and technical SEO fundamentals
• Basic knowledge of GEO (Generative Engine Optimization) and interest in AI-powered search discovery
• Experience with SEO/analytics tools (GA4, GSC, Semrush, Ahrefs)
• Familiarity with GEO monitoring platforms (Profound, Omnia, Peec AI, LLM Pulse)
• Familiarity with CMS platforms (WordPress, Drupal)
• Experience conducting SEO audits, competitor analysis, and performance reporting
• Understanding of how digital channels contribute to organic visibility, brand authority, and AI discoverability
• Strong analytical skills, attention to detail, and ability to interpret data for opportunities
• Good communication, organizational, and teamwork abilities
• Proactive attitude and curiosity about generative AI, with willingness to continuous learning

Requisitos principales
• Flexible Benefits (Coverflex)
• Growth opportunities and training programs
• Free online training via Marcel
• Partner certifications (Meta, Google, Amazon)
• Work from anywhere (WorkYourWorld)
• Attractive holidays package and wellness initiatives

📌 SEO & GEO Specialist (Madrid)
🏢 Publicis Media
📍 Madrid