Experteer Overview
As Senior Product Owner for Customer Segmentation, you will drive data‑driven decisions at scale to improve marketing effectiveness and customer experiences. You will lead MarTech SaaS applications and partner with data, engineering and business stakeholders to turn insights into actionable segments, including Adobe Experience Platform. You’ll define product vision, own roadmaps, and advocate for user‑centred design in marketing initiatives. This role combines strategic leadership with hands‑on delivery in an agile, collaborative environment at IKEA.

Compensaciones / Ventajas
• Define and communicate product vision and roadmap using discovery and optimisation
• Understand user needs through quantitative/qualitative data and industry insight to remove friction
• Set objectives, define measurable success metrics (OKRs) and requirements
• Lead stakeholder engagement as primary contact for marketing and segmentation
• Lead segmentation efforts with Engineering, Data and business stakeholders (including Adobe Experience Platform)




• Enable activation and learning by measuring outcomes and continuously improving quality, usability and impact

Responsabilidades
• Deep understanding of marketing and customer segmentation, including lifecycle, demographics, psychographics and behavioural segmentation
• Adobe Experience Platform expertise in developing, managing or activating audiences and segments
• Product vision u0026 strategy aligned with business goals and customer needs
• Experience collaborating with Engineering, Data Analytics and Design in Agile environments (Jira, Confluence)
• Strong stakeholder management and communication skills with marketing, data scientists, engineers and leaders
• Data analysis and interpretation to inform product decisions and identify segmentation opportunities
• Practical experience with Scrum or Kanban methodologies
• UX and customer journey mapping capability to advocate for user‑centred design in marketing

Requisitos principales
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📌 Senior Product Owner - Consumer and Customer Segmentation (Madrid)
🏢 IKEA
📍 Madrid