Experteer Overview
Join BYD Iberia to strengthen brand presence in Spain by leading integrated ATL campaigns across TV, radio, OOH, print, sponsorships, and events. You will manage media plans, budgets, and negotiations, coordinate brand activations, and ensure consistent communication across touchpoints. Analyzing results and ensuring regulatory compliance, you’ll drive awareness, consideration, and business impact for vehicle launches. This is a fast-paced role shaping BYD’s growth in a sustainability-focused mobility company.

Compensaciones / Incentivos
• Plan, negotiate and execute integrated ATL campaigns across TV, radio/audio, OOH, print, sponsorships and special formats
• Manage media plans and budgets; negotiate with media owners and suppliers
• Monitor campaign performance and optimize media investment
• Coordinate brand activations and events with internal teams and external partners
• Ensure consistent brand communication across customer touchpoints
• Analyze results, prepare reports/dashboards and provide actionable recommendations
• Ensure compliance with Spanish advertising regulations and brand guidelines

Responsabilidades
• University degree in Marketing, Communications,



Business or related discipline
• At least 5 years of experience planning and delivering ATL media campaigns
• Experience across TV, OOH and radio/audio; print and events a plus
• Strong understanding of the Spanish media landscape and direct negotiation with media owners
• Experience managing budgets, media plans, campaign delivery and performance reporting
• Strong analytical skills and ability to translate results into recommendations
• Knowledge of Spanish advertising regulation and Autocontrol in automotive sector
• Familiarity with Spanish audience measurement sources (Kantar, EGM/AIMC, Geomex, Infoadex) is a plus
• Native or C2-level Spanish; fluent English; strong presentation skills
• Proficient in Microsoft Office; ability to manage multiple priorities and projects
• Proactive, resilient, collaborative and results-oriented; hands-on approach

Requisitos principales
• Competitive remuneration package
• Commuting allowance
• Team-building activities
• Continuous learning opportunities
• Supportive and inclusive work culture
• Cross-national training

📌 ATL & Brand Activation Specialist (Madrid)
🏢 BYD EUROPE
📍 Madrid