Experteer Overview
In this role you drive integrated organic search and Generative Engine Optimization to boost brand visibility and authority across traditional search and AI-powered platforms. You will lead cross-functional teams and manage client projects, translating trends into strategic opportunities. The position sits within a dynamic, agency-driven environment that blends data, creativity, and technology to grow client brands. You’ll contribute to business growth through innovative, omnichannel search strategies and new opportunities.

Compensaciones / Beneficios
• Develop and lead integrated SEO u0026 GEO strategies to boost organic visibility across traditional search and AI-powered platforms
• Lead and manage SEO u0026 GEO projects and teams, ensuring alignment, quality, and delivery against client objectives
• Serve as main client contact, translating business needs into actionable SEO u0026 GEO plans
• Define omnichannel visibility strategies coordinating SEO with Content, Digital PR, Social Media, and other channels
• Build strategies based on semantic frameworks, topical authority, search intent, and content clustering
• Oversee technical SEO, content optimization, and off-page and authority initiatives
• Drive GEO initiatives to improve brand mentions, citations, and share of voice in LLM-generated responses
• Utilize platforms like Profound, Omnia, Peec AI, LLM Pulse, GA4, GSC, Semrush to monitor performance
• Define and present SEO u0026 GEO KPIs combining traditional metrics with AI visibility and competitive positioning
• Manage budgets, resources,



and timelines with a view to profitability and efficiency
• Collaborate with Media, Content, PR, Social, Analytics, and Technology teams for integrated strategies
• Identify and pursue new business opportunities and support client growth
• Stay ahead of developments in search engines, generative AI, LLMs, and related technologies

Responsabilidades
• 5+ years of professional SEO experience, with complex project or team management
• Strong knowledge of SEO u0026 GEO including technical SEO, content optimization, and AI-powered search ecosystems
• Experience with Generative Engine Optimization and LLM visibility
• Proven ability to design omnichannel strategies integrating SEO with Content Marketing, Digital PR, and Social
• Expertise in semantic search, topical authority, entity optimization, and content clustering
• Experience with SEO analytics tools (GA4, GSC, Semrush, Ahrefs or equivalent)
• Familiarity with GEO monitoring platforms (Profound, Omnia, Peec AI, LLM Pulse)
• Proven client management, including strategic presentations and performance reporting
• Ability to lead and develop teams, manage budgets, and ensure profitability
• Strong analytical, communication, negotiation, and organizational skills
• Proactive leadership and adaptability in a fast-changing digital landscape

Requisitos principales
• Versátil Benefits (Coverflex)
• Growth opportunities and training
• Free online training via Marcel
• Partner certifications (Meta, Google, Amazon)
• Work from anywhere (#WorkYourWorld)
• Attractive holidays and wellbeing initiatives

📌 SEO & GEO Manager (Madrid)
🏢 Publicis Media
📍 Madrid