13 oct
|
Team.Blue
|
Barcelona
13 oct
Team.Blue
Barcelona
Companyteam.Blue is one of the largest digital enablement providers in Europe, supporting over 3.5 million customers across 22+ markets through a portfolio of 60+ brands spanning web hosting, domains, Saa S, and digital infrastructure. Our Marketing Centre of Excellence (Co E) is the group engine that scales what works across every brand - combining deep functional expertise, shared tooling, and agile ways of working to drive growth, speed, and quality at scale.Companyteam.Blue is one of the largest digital enablement providers in Europe, supporting over 3.5 million customers across 22+ markets through a portfolio of 60+ brands spanning web hosting, domains, Saa S, and digital infrastructure. Our Marketing Centre of Excellence (Co E) is the group engine that scales what works across every brand - combining deep functional expertise, shared tooling, and agile ways of working to drive growth, speed, and quality at scale.Role OverviewWe're looking for an Marketing Operations Team Lead to lead Mar Tech, Regional Operations, and CX Integrations teams in the Marketing Co E. This is the key role that keeps the whole of marketing running: the technology, automation, tracking, and delivery infrastructure that every brand and every specialist depends on. You'll lead a team of 10+ across Europe, driving Mar Tech and Marketing website capabilities across our multi-brand, multi-market estate, set the operational standards that make execution repeatable. It's a player-coach leadership role;
you'll shape the operating model and the tooling strategy, while staying close enough to the work to unblock your team and raise the bar on delivery. If you have lead transformations, get energy from turning messy, non-uniform environments into scalable ones, and want to lead a modern operations function in an AI-shaped marketing landscape, this is for you.ResponsibilitiesLead AI and tool enablement - identify where AI‑assisted workflows can remove friction in campaign build, QA, and reporting;
run structured pilots with the Co E pillars;
and turn what works into playbooks and training that brands actually adopt. You're not chasing every new tool - you're the filter between hype and operational reality.Lead CX Integration, the campaign‑driven landing‑page, web‑asset, and tracking/QA capability that bridges Marketing, UX, Product, and Tech. Ensure build quality and deployment consistency across multiple tech stacks, working alongside (not displacing) local web and dev teams.Support agile delivery sustain the sprint‑based delivery model, planning cadences, and operations governance, with day‑to‑day facilitation run by the Agile Coordinator.Drive to tool and AI enablement helping our teams adopt new tools, automation, and AI‑assisted ways of working by surfacing operational best practice and supporting the playbooks and training behind them.Lead and develop the pillar manage the CX Integration and Mar Tech/Automation managers and specialists, balancing shared capacity and prioritisation against competing brand demands.Own the operating model cross‑function prioritisation, standards governance, and the interface into quarterly planning and wider Co E leadership.Primary KPIsTool and process adoption - uptake of standardised tooling, automation, and ways of working across brands and marketsSpeed‑to‑market - cycle time and throughput for campaign builds, landing pages, and operational requestsBuild and data quality - tracking accuracy, integration health,
and QA/deployment reliability across tech stacksOperational consistency - reduction in duplication and variance through shared standards and playbooksTeam capability growth - development and competency progression across the pillar's specialistsBrand satisfaction - how effectively the pillar enables and unblocks brand and market teamsRequirementsEssential10+ years of proven experience in marketing operations, Mar Tech, or Rev Ops. Multi‑brand, multi‑market, or otherwise complex environment is requiredStrong hands‑on command of the modern marketing stack including Hub Spot (or comparable), GA4, Google Tag Manager, automation platforms, and adjacent CDP/BI toolingDemonstrated ability to build scalable standards, processes, and documentation while operating pragmatically across non‑uniform tech stacksAI‑assisted workflow adoption including increasing our proportion of campaign/build/reporting workflows using AI‑assisted tooling, and measurable time‑to‑delivery improvement where adopted.Fluency in agile delivery (Scrum/Kanban) and sprint‑based operating modelsSystems thinking, with the ability to translate confidently between marketing, product, and engineering3+ years of people leadership experience across distributed teams, including managing shared capacity and competing prioritiesA practical enablement instinct;
able to translate operational and AI‑tooling best practice into real adoption across teamsExcellent stakeholder management and communication skills, and professional working fluency in EnglishDesirableExperience in B2 B for SMBs or D2 CFamiliarity with landing‑page builders, CMS platforms, and campaign QA at scaleTrack record of evaluating and rolling out AI‑assisted tooling within a marketing or ops function - not just using AI, but having driven adoption across a team or organisation and being able to speak to what worked, what didn’t, and why.Experience operating within a Centre of Excellence or shared‑service model that enables rather than controlsAdditional European languages
📌 Marketing Operations Team Lead (Barcelona)
🏢 Team.Blue
📍 Barcelona