Purpose & Overall Relevance for the Organization: * Lead the wholesale business across Iberia, driving sustainable growth, market share, profitability and brand desirability across all customer channels. * Own the commercial strategy and performance of the wholesale portfolio, ensuring alignment with adidas' long-term business priorities and Game Plan. * As a member of the Iberia SteerCo, contribute to shaping the overall business strategy and key growth decisions for the zone. * Lead and develop a high-performing sales organization, fostering a culture of accountability, collaboration, diversity, equity, inclusion and continuous development. Key responsibilities: Commercial Leadership : * Define and execute the wholesale strategy for Iberia, ensuring sustainable growth, profitability and market share expansion. * Own wholesale business performance across all customer segments and channels. * Driving business planning, forecasting, investment management, and commercial excellence across the customer portfolio. * Identify market opportunities, competitive trends and growth initiatives to strengthen adidas' market position. Customer & Business Development : * Oversee all strategic and key accounts across Iberia. * Build and maintain executive-level relationships with key customers and partners. * Lead top-to-top engagements, annual negotiations, and joint business plans. * Drive omnichannel growth and strengthen adidas' position as a preferred strategic partner. Organizational Leadership : * Lead, coach and develop the Sales Directors and Account Operations Lead, fostering a high-performance culture built on accountability, collaboration and execution excellence.



* Build and sustain a diverse and high-performing organization through effective talent management, succession planning, capability development, and inclusive leadership practices that ensure all employees have equal opportunities to contribute, grow and thrive. Cross-Functional Leadership : * Represent Wholesale within the Iberia SteerCo and contribute to enterprise-wide business decisions. * Partner with Brand, Retail, DPC, Finance, Supply Chain and HR to deliver integrated business plans. * Champion customer and market insights to shape strategic business decisions. KPIs: * Net Sales * Operating profit / Contibution * Market share growth * Customer portfolio profitability * Forecaste accuracy * Trade Terms effectiveness * Employee Engagement (Enps) * Talent development & Sucession readiness Key Relationships: * Country Lead Iberia * Iberia SteerCo * Brand, Retail, Legal, Finance, DPC, Supply Chain and HR leadership team * South Europe / Europe wholesale leadership teams Knowledge, Skills and Abilities: * Extensive commercial leadership experience in sales and business development. * Proven ability to lead leaders and high-performing organizations. * Strong strategic, financial, and business acumen. * Exceptional influence, stakeholder management, and negotiation skills. * Demonstrated ability to lead diverse teams and create an environment of belonging, collaboration, and high performance.



* Strong analytical and decision-making capabilities. * Experience operating in complex international and matrix organizations. * Excellent communication and executive presentation skills. High personal impact and excellent communication skills. Requisite Education and Experience / Minimum Qualifications: * University degree in Business Administration, Economics, Marketing or related field. * 12+ years of progressive commercial and sales leadership experience within consumer goods, retail, sporting goods or comparable industries. * Proven track record of delivering sustainable business growth, market share expansion and profitability improvements. * Significant experience leading senior leaders and managing high-performing teams within complex matrix organizations. * Strong commercial, strategic, and financial acumen, including business planning, forecasting, and performance management. * Demonstrated success managing strategic customer partnerships and leading executive-level negotiations. * Deep understanding of wholesale, omnichannel and digital business models. * Experience operating in international environments and influencing regional and general stakeholders. * Proven ability to build high-performing, inclusive teams and foster a culture of Diversity, Equity & Inclusion. * Strong stakeholder management, communication, and influencing skills. * Fluent in English and Spanish. * Minimum 5-8 years of experience within relevant industries. * Experience in sporting goods or fashion is a benefit. * Experience in successfully leading, managing and developing a team. * Business or similar degree from a leading academic institution #J-18808-Ljbffr

📌 Senior Director Wholesale Iberia (Aragón)
🏢 Adidas
📍 Aragón