The Marketing Communications Manager, Europe (f/m/d) is the regional extension of the global Purification Technologies (PT) marketing communications team. This is a remote role that can be based anywhere in Europe. Reporting to the Senior Marketing Communications Manager, this role takes the annual integral strategies developed for PT industries, and adapts them for European markets to drive qualified lead generation and pipeline growth. Working in close partnership with regional product marketing, commercial, and digital teams, the role localizes messaging, content, and campaign activation across a mix of traditional and digital channels so that European execution stays aligned to the global plan while reflecting local regulatory drivers, market maturity, buying behavior, and language requirements.
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Main Responsibilities
Adapt and implement the annual marketing communications strategies set by the Senior Marketing Communications Manager for PT industries, into a European activation plan with clear lead generation targets. Execute the regional plan across existing and new communication channels along the customer journey, and flag European market insights that should shape the next global planning cycle.
Localize and extend the global marketing content strategy for European audiences, supporting target industry and thought leadership positioning that drives regional demand. Source regional proof points and customer stories, test material efficacy in market, and report results against agreed metrics.
Bring new and emerging content ideas forward to the Senior Marketing Communications Manager where they can strengthen the wider plan. (Existing content types may include webinars, expert interviews, sell sheets, web content, interactive tools, videos, and partnering with the digital manager to determine best s
📌 Marketing Communications Manager, Europe (Barcelona)
🏢 Ecolab
📍 Barcelona
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