Our partner is looking for a Performance Creative Strategist — Freelance based in Spain. As a Performance Creative Strategist, you will combine creative thinking, copywriting, and performance marketing to develop advertising concepts that capture attention and drive measurable results. Working closely with a graphic designer and marketing team, you will guide ideas from initial hypothesis through production, testing, and optimisation. Data will play a central role as you use campaign metrics to identify opportunities and shape new creative experiments. You will also research trends, competitors, formats, and emerging opportunities across platforms such as Meta and TikTok. Develop performance-focused creative concepts, hooks, headlines, body copy, and CTAs designed to capture attention, generate interest, and drive conversions.
Translate audience pain points, motivations, and insights into compelling advertising ideas and testable creative hypotheses.
Own the creative and strategic direction of advertising concepts,



explaining the insight behind each idea and how it can be tested and evaluated.
Work closely with designers to translate concepts into high-quality, test-ready creative assets.
Analyse performance metrics such as CTR, CPA, CVR, frequency, and other relevant indicators to identify creative opportunities and inform future testing.
Develop new creative angles, formats, variations, and hypotheses based on campaign data and learnings.
Conduct ongoing creative research across Meta Ad Library, TikTok, competitor activity, and other relevant sources to identify trends and emerging opportunities.
Balance creative innovation with established brand guidelines, positioning, and value propositions.
Coordinate timelines, priorities, deliverables, and stakeholders to ensure creative projects are completed on schedule.
Continuously evaluate creative performance and apply learnings from each test to improve future concepts and campaigns.
Demonstrated experience in perform

📌 Performance Creative Strategist — Freelance (La Mancha)
🏢 Jobgether
📍 La Mancha