With headquarters in north suburban Chicago, we serve people in more than 160 countries with leading medical devices, diagnostics, nutrition products and branded generic medicines.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.THE OPPORTUNITYJoin Abbott Infectious Disease (ID), a integral leader in innovative diagnostic solutions that help improve patient outcomes and support healthcare professionals in making informed decisions.The role is responsible for market understanding, customer segmentation, value proposition development, product positioning, demand generation, launch excellence and sales enablement, while partnering with Medical Affairs, SSL and Sales team stakeholders to support sustainable growth.WHAT YOU'LL DOOwn the win/loss loop on the line: every deal above threshold debriefed within 15 days, monthly synthesis at the business review, quarterly segmentation,
targeting and positioning review with the Sales and Country Managers.Support pricing strategy and value communication in partnership with Commercial Leadership and Finance.
Contribute to health economic and market access initiatives in partnership with Medical Affairs, SSL, and Business developerBusiness development: new segments and channels for the line, with the Distributor Manager where the distributor network is the route to market.Develop and execute the South Europe marketing strategy for Binax NOW and 3rd party in alignment with global and EMEA priorities.Develop customer segmentation, targeting and value propositions for priority customerDevelop and execute marketing campaigns digital initiatives and educational programs for Binax NOW and and 3rd party in SouthManage promotional materials and customer-facing content for Binax NOW and 3rd party in SouthLocalize and execute the materials, the communication and campaign related to others products line In Iberia and Ital
📌 Account Manager (España)
🏢 Abbott
📍 España
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