????????:Preply creates human-led, tech-enabled learning experiences that connect learners with tutors and support personalised learning journeys.
Its platform serves over 100,000 tutors teaching more than 90 languages to learners in 180 countries.
??????:- Define and own the marketing vision and strategic direction for Preply's Expansion mission- Shape go-to-market strategy, positioning, messaging, and channel strategies for new categories and audience segments- Partner with Brand and Product Marketing to evolve Preply's positioning beyond language learning, grounding decisions in customer insight and validating them before full-scale deployment- Define funnel KPIs for new segments and categories, own reporting cadence, and hold the team accountable for results- Represent marketing in senior cross-functional forums and integrate expansion marketing into business planning from validation through launch- Develop repeatable go-to-market frameworks for expansion across subjects, geographies, and personas??????????:- Significant marketing experience,



including substantial time in senior leadership roles- Proven track record of building and scaling marketing functions in high-growth, international environments- Ability to set vision and strategy while applying hands-on judgment to channel mix, creative direction, and performance optimization- Deep experience launching in new markets, categories, or audience segments, including defining positioning, building playbooks, and iterating based on market feedback- Strong data, opportunity-sizing, and performance-framework skills; able to build business cases for marketing investment and measure impact precisely- Exceptional communication skills, including framing trade-offs and aligning senior stakeholders across functions and geographies- Strong understanding of brand positioning and its impact on business outcomes, with experience in repositioning or brand extension in competitive markets- Demonstrated success hiring, develop

📌 Head Of Marketing For Education Expansion (España)
🏢 HireHi
📍 España