Описание:

Rover connects pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. The company builds safe, personalized experiences tailored to the needs of each pet.

Задачи:

- Guide bidding and investment across brands by evaluating spend allocation, marginal returns, customer lifetime value, and payback
- Help SEM teams assess cross-brand cannibalization and identify where additional spend generates incremental growth
- Design and analyze channel tests, geo-split experiments, and multibrand tests; select methods, assess statistical power and uncertainty, and turn results into recommendations
- Diagnose changes in acquisition cost, conversion, and return on ad spend; translate auction dynamics, customer behavior, and marketplace conditions into actionable recommendations
- Reconcile platform and internal measurement, distinguish attributed results from incremental growth, and build trusted dashboards
- Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs
- Own the SEM analytics roadmap, identify important questions, challenge assumptions, and prioritize by business impact
- Build learning agendas for different markets and lead stakeholders toward evidence-based decisions with clear trade-offs
- Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentationBalance statistical rigor with business needs

Требования:
- 6+ Years of analytics experience, with a track record of turning complex analysis into business decisions and measurable outcomes
- Advanced SQL and strong statistical analysis skills in Python or R, including reviewing others' code and collaborating with engineering on data models




- Proven experimental design and A/B testing experience, including applying causal inference or geo-based methods and explaining their limitations
- Experience independently leading large analytical initiatives, managing stakeholder expectations and timelines, and influencing strategy across functions
- Clear communication with technical and non-technical audiences and ability to shape compelling data narratives through analysis and data visualization
- Будет плюсом: understanding of marketing attribution and acquisition economics, including CAC, LTV, ROAS, and payback; experience with multibrand businesses, international markets, or a two-sided marketplace; experience with MMM, customer LTV modeling, or dbt; experience using AI tooling for routine work and checking reasoning, with the ability to explain and defend every line of analysis

Условия: xghoner
- Long-term incentive plan with a company performance-based cash payout
- Pension plan and private medical insurance
- 25 Days PTO
- Meal allowance and flexible compensation plan for transport and nursery
- Gym membership €450 To cover costs associated with pet adoption Annual €150 wellness reimbursement
- Versátil work hours; occasional presence at certain times may be needed, with flexibility in managing workload and time overall
- Snacks and fresh fruit in the kitchen
- Regular team activities, events, and game nights
- Dog-friendly office
- Two office days per week (Mondays and Thursdays)
- Must be based in Barcelona or willing to relocate
- First-year salary range in the greater Barcelona area is €61,858 - €75,163. Long-term incentive plan and benefits are offered to full-time employees

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📌 data analyst in SEM (Barcelona)
🏢 Rover.Com
📍 Barcelona