We are looking for a GameOps & MarCom Associate to join our team.
This role combines data analysis and customer engagement optimisation with the hands-on execution of CRM communications and campaigns, with an approximately * split between the two areas.
1. Data Analysis & Customer Engagement Optimisation Use data to help us better understand our users and identify opportunities to improve engagement, monetisation, and overall performance.
You will work with large and complex datasets, supporting the full data journey — from extracting and analysing information to reporting on results and turning insights into practical recommendations.
You'll work closely with the wider team to understand user behaviour, measure the impact of engagement activities, and identify opportunities for optimisation.
2. CRM Communications & Campaign Operations Manage the day-to-day execution of outbound communications to our users, ensuring campaigns are well planned, correctly targeted, thoroughly tested, and aligned with the overall CRM calendar and business priorities.
Working closely with CRM, Marketing,



Product, and other teams, you will: Plan and coordinate outbound communications in line with the CRM campaign calendar.
Set up and launch campaigns and customer journeys within our Customer Engagement Platform.
Create and maintain user segments using behavioural, transactional, and demographic data.
Manage audience targeting, scheduling, campaign logic, and other configuration requirements.
Test and QA campaigns before launch to ensure communications are delivered correctly.
Coordinate timelines, dependencies, and requirements with relevant stakeholders.
Monitor campaign performance and report on key KPIs and results.
Analyse campaign outcomes and identify opportunities to improve engagement, conversion, and monetisation.
Maintain clear campaign documentation and help build consistent, scalable processes.
Identify opportunities to automate and simplify campaign execution and reporting.

📌 Senior Associate Game Ops Manager (España)
🏢 Product Madness Espana
📍 España