Our client is a marketing agency helping home-service contractors grow through search marketing. We're hiring two Senior Google Ads Strategists to own portfolios of Google Ads and Microsoft Ads accounts. These are small-budget, often seasonal accounts where strong judgment matters more than relying on automation.
Manage campaign structure, budgets, bidding, keywords, negative keywords, ad copy, and landing page improvements across Google Ads and Microsoft Ads.
Proactive performance monitoring: Spot changes in lead volume, cost per lead, lead quality, and conversion tracking before a client raises a concern.
Root-cause analysis: Investigate whether declining performance comes from tracking issues, search queries, bidding, landing pages, competition, seasonality, or account changes.
Each Monday, prepare a written analysis and revision plan for priority accounts. Use the appropriate year-over-year period to assess seasonal performance and distinguish meaningful trends from short-term fluctuations.
Success means generating qualified leads that contribute to client revenue,



using budgets effectively, and catching issues early.
5+ years of hands-on Google Ads experience , with strong Search campaign expertise and experience generating leads for local or service businesses.
~ Google Ads as your primary specialism, with the ability to manage Microsoft Ads accounts.
~ Agency or freelance experience is particularly relevant.
~ Strong analytical judgment with small budgets and low conversion volumes. You know when the evidence supports a decision and when there is too little data to draw a reliable conclusion.
~ Strong English for team collaboration, written analysis, and occasional client emails.
~ Experience with home-service contractor accounts is a bonus. Bring hypotheses, testing ideas, and tools that could improve client results.
Focus on qualified leads and business outcomes.
Catch performance issues early and communicate clearly.
Fully remote work for candidates based

📌 Senior Google Ads Strategist (Madrid)
🏢 RemotelyTalents
📍 Madrid