Moniepoint Inc. is Africa's all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management tools since .
As Nigeria's largest merchant acquirer, it powers most of the country's Point of Sale (POS) transactions.
About the roleWe are hiring for a dedicated Google Acquisition function to drive scalable customer growth across both our personal and business banking products.
This Senior Manager will own the end-to-end Google performance channel — from campaign architecture and technical infrastructure to economic modelling and channel governance.ResponsibilitiesCampaign Architecture & ExecutionDesign and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisitionBuild and maintain campaign structures optimised for Moniepoint's dual-product funnel — separating signals, audiences, and bidding logic appropriately across segmentsSet bidding strategies, budget allocation frameworks,



and creative testing cycles that reduce dependence on any single signal or formatOwn campaign performance end-to-end: from brief to launch to optimisation to reportingTracking, Attribution & Technical InfrastructureArchitect and own the full measurement stack: Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelinesLead the implementation and ongoing integrity of Conversion APIs and enhanced conversions to maximise signal quality sent back to GoogleDefine the attribution model — evaluate last-click, data-driven, and custom models against Moniepoint's funnel reality, and own the decision with clear reasoningPartner with engineering and data teams to ensure event data flowing to Google is accurate, complete, and timely — treating signal quality as a competitive assetBuild audit protocols for tracking coverage and attribution consistency; set the inputs, assumptions, and review cadenceUnderstand th

📌 Specjalista ds. marketingu (España)
🏢 Moniepoint Group
📍 España