Job Purpose:As a digital marketing executive at Rank International, you will contribute to the development, implementation, and optimisation of our digital marketing efforts. You will also have to promote our company's products and services through different channels. You will need to develop effective digital marketing strategies to achieve our company's goals and objectives.Main Accountabilities & Responsibilities:Assist in the formulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awarenessBe actively involved in SEO efforts (keyword, image optimization etc.)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing and update websiteCollaborate with designers to improve user experienceMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Search Console, Tag Manager,



FullStory etc.)Acquire insight in online marketing trends and keep strategies up to dateMaintain partnerships with media agencies and vendorsWhat’s needed for success – Experience & Qualifications:Spanish speaker with good English communication skills2+ years’ experience in digital marketing for Sports BettingProven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google AdWords and email campaigns and SEO/SEMExperience in PPC and programmatic advertisingWorking knowledge of ad serving toolsPerfect knowledge of web analytics tools (e.G., Google Analytics, NetInsight, WebTrends, AdWords, Optimize, Tag Manager etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsDemonstrates sense of passion and pride about marketing, sports, and own work.Positive attitude, adapts well and approaches new ways of working enthusiastically.Team player with good stakeholder management abilities.Outstanding organisational skills, attention to detail and the ability to prioritise with the capacity to work to tight deadlines and deliver results.Demonstrates determination and purpose to deliver and achieve the best results for the organisation#J-18808-Ljbffr

📌 Digital Marketing Executive (Madrid)
🏢 Rank Group
📍 Madrid