Fully remote in Europe, with team visits approximately every six weeks€40–55k + performance bonusReady to take a bigger step than your current role can offer?We’re working with an early-stage FMCG brand looking for someone to take ownership of its DTC business. As one of the first hires, you’ll work directly with the founders and become a key decision-maker in the company.Descubra más sobre las tareas diarias, las responsabilidades generales y la experiencia requerida para esta posibilidad desplazándose hacia abajo ahora.This is a significant career step for someone who has delivered strong results within a DTC brand and wants the chance to own the strategy, budget and commercial performance themselves.You’ll decide where to invest, how to acquire and retain customers, and how to build a profitable online business across markets. The responsibility is substantial, and so is the opportunity to make your mark.Why this role is excitingOne of the first hires, with a direct influence on how the business developsJoin a brand that has already seen strong demand through physical stockists and partnerships, with international expansion underwayLead the next major priority for the business: making DTC a much bigger part of its sales, with founder backing and investment behind itFull ownership of the DTC business, from strategy through to execution and P&LWork alongside the founders, bringing ideas and making decisionsTake a significant step up in scope, autonomy and commercial responsibilityShape an early-stage online channel and lead its international expansionGrow investment as you deliver results, with creative and production partners supporting youCombine your DTC experience with your interest in sport and fitness,



helping a brand connect with an audience you understandWhat you’ll be doingSetting the DTC strategy and owning the P&L, budget and performance targetsManaging paid acquisition, with Meta as a core channelLeading creative testing and managing UGC and production partnersImproving the website, customer journey and conversionDeveloping subscription, email and retention activityLaunching new channels and identifying opportunities in new marketsMaking commercial decisions around acquisition costs, margins and customer valueWhat we’re looking forStrong hands‑on paid acquisition experience within a DTC brandExperience within a DTC FMCG brand is essential, with a strong understanding of repeat‑purchase products and customer behaviour.Evidence of improving acquisition efficiency and scaling campaignsCommercial understanding of P&L, CAC, contribution margin and LTVExperience across ecommerce conversion and retentionStrong creative judgement and experience developing or briefing advertising contentConfidence using Shopify, ecommerce analytics and CRM toolsInitiative, ambition and the confidence to take responsibility for decisionsA strong interest in sport and fitness, with an understanding of what influences customers buying products in this spaceFluent English; French and/or German would be useful but aren’t essentialYou don’t need to already hold a Head of Growth title. You do need to have delivered results and be ready to take on the responsibility that comes with it.This is a small business making an important hire. There will be high expectations, a broad remit and plenty to work out as you go. You’ll need to enjoy being hands‑on, back your thinking and take accountability for the outcome. xqbhyrx If you’ve been looking for the chance to show what you can do with more ownership, I’d love to tell you more.#J-18808-Ljbffr

📌 Head Of Growth | Start Up | Dtc Fmcg (Madrid)
🏢 Cranberry Panda
📍 Madrid