Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time. The role Every Marketing decision at Groupon rests on customer journey data: what users do on web and app, how that's tracked, and how it flows through Keboola into Bloomreach (our CDP) and BigQuery.

About 3% of traffic cannot be attributed to a source, and nobody has a full end-to-end view of where the journey data breaks. Then you drive each fix to the finish, working with Engineering, CRM and Product, until the numbers are right. Your work shows up in business decisions.

You own the data Marketing uses to decide, not a report nobody reads. You use AI in your day-to-day work, and you document data products so AI agents can use them as well as people. You may take end-to-end ownership of the data for a whole business line, covering its models, pipelines and reporting.

Your first 6 months: the User Journey data flow Map the journey tracking end to end: web/app events, CDP cookie and identity, email/push send and click IDs, UTM and traffic-source classification, orders. Rank the gaps by business impact and drive them to closure with Engineering, CRM and Product. You raise the ticket, follow up, and confirm the fix in the data.





Build monitoring that catches breaks before stakeholders do: data-quality checks and alerts on the journey datamarts and the pipelines behind them.

The Keboola pipelines behind Marketing data: extractors, transformations and orchestrations.

CRM and lifecycle reporting: email/push dashboards, RFM segmentation and managed-channels views. Documentation of data products in the data catalog, so other people and AI agents can use them. 4+ years in analytics or BI, with strong SQL (BigQuery or similar). ~ Hands‐on experience running an ETL/ELT platform. dbt, Fivetran, Airflow or similar also count.

Experience with customer event data: a CDP (Bloomreach/Exponea or equivalent), app/web tracking SDKs, UTM and attribution logic. ~ A track record of solving cross‐team data problems without formal authority.

Clear writing: you can explain a data gap, and what it costs, to a non‐technical owner. ~ Nice to have: Tableau;

experience with email/push channel data. You count a problem as solved when the fix shows in the data, not when the ticket is raised.

Impact Obsessed: you rank gaps by business cost, not by how easy they are to fix. The journey data‐flow map is published, with a named owner for every step. Groupon is an AI-First Company We encourage candidates to leverage AI tools during the hiring process where it adds value, and we're always keen to hear how technology improves the way you work. Groupon's purpose is to build strong communities through thriving small businesses.

📌 Analityk Analityk Business Analyst (Remote) (Madrid)
🏢 Groupon
📍 Madrid