Our partner is looking for a Director of Marketing based in Spain. You will leverage AI, automation, predictive analytics, and experimentation to improve targeting, personalization, conversion, and marketing efficiency. Working closely with Sales, Product Marketing, Marketing Operations, and data teams, you will create strong alignment between marketing activity and commercial outcomes.

The role offers significant autonomy and the opportunity to build sophisticated reporting, testing, and optimization frameworks from the ground up. You will thrive in a fast-paced environment where curiosity, data-driven decision-making, and continuous innovation are highly valued. Develop and execute a comprehensive demand generation strategy across EMEA and APAC, directly connecting marketing programs to pipeline and revenue objectives.

Build and manage scalable programs designed to consistently generate high-quality, sales-ready opportunities and strengthen the overall demand generation engine. Leverage AI and automation to improve audience targeting, personalization, lead scoring, campaign execution, and marketing productivity. Apply predictive analytics and intent data to identify high-value prospects, improve conversion rates, and increase the efficiency of marketing investments.

Continuously evaluate emerging AI-powered tools and workflows and integrate relevant technologies into the marketing ecosystem to create additional leverage. Own the full marketing funnel from acquisition through conversion, identifying opportunities to improve conversion rates, pipeline velocity, and overall funnel performance. Plan and execute integrated campaigns across paid media, email, content, webinars, events, and other relevant channels, allocating budget and resources according to performance and ROI.

Partner closely with Sales and Marketing Operations to align on ICP definition, targeting, lead handoffs, pipeline quality, and continuous feedback loops.



Build and refine reporting frameworks that provide clear visibility into campaign, channel, and funnel performance, translating data into actionable recommendations for decision-making and resource allocation. Collaborate with Product Marketing on positioning and messaging while working with marketing and data teams to ensure scalable systems, reliable reporting, and effective execution. 5+ years of marketing experience within a B2B SaaS environment, with deep expertise in demand generation and a strong understanding of the SaaS growth model. ~ Strong experience developing reporting frameworks, interpreting marketing data, and using insights to optimize campaigns, budgets, and resource allocation. ~ Fluency in core SaaS metrics such as CAC, LTV, pipeline velocity, conversion rates, and other performance indicators. ~ Hands-on experience using AI, automation, predictive analytics, intent data, or other advanced technologies to improve marketing outcomes. ~ Strong curiosity and a proactive mindset toward adopting new tools, technologies, and workflows that create greater efficiency and marketing leverage. ~ Proficiency with marketing automation platforms such as HubSpot, ABM platforms such as Demandbase, and CRM systems such as Salesforce. ~ Familiarity with modern AI-enabled marketing tools for intent data, predictive analytics, workflow automation, and prospecting is highly valuable. ~ Ability to move quickly from strategic planning to execution in a fast-paced, evolving environment. ~ High-impact role with direct influence on pipeline generation, marketing efficiency, and revenue growth.

Opportunity to build and optimize marketing systems, reporting frameworks, and scalable demand generation programs. Exposure to AI-native marketing technologies, automation, predictive analytics, intent data, and emerging tools. Close collaboration with Sales, Product Marketing, Marketing Operations, data, and other cross-functional teams.

Opportunity to contribute to a growing international SaaS business serving customers across diverse general markets.

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