The Role

You'll own our creative engine: deciding what we make, why we make it and what we learn from it every week. You'll plan the weekly content for UGC, in-house and AI-assisted videos, dig into customer research and competitor ads to find new angles, and write clear, direct scripts and briefs for creators. You'll also act as the producer: recruiting creators, keeping videos on message and working with our designer and video editor to turn ideas into ads that perform.

What You'll Do

Angles, research and strategy

- Own the content strategy and the weekly creative plan for UGC, in-house and AI-assisted videos
- Find new angles by researching customer needs, pain points and language on Google, Amazon (including review analysis with tools like Shulex), Trustpilot, Reddit and YouTube
- Research direct and indirect competitors: their ads, landing pages, offers and bad reviews (the gaps they leave are our opportunities)
- Analyze competitors' ideas, then improve on them and put them into action
- Keep an organized angle and hook library so winning ideas can be reused and built on

Scripts, briefs and copy

- Write straight-to-the-point scripts for UGC, AI-generated and in-house videos
- Write clear creator briefs covering the angle, hook, key message, dos and don'ts, and deliverables
- Check and edit scripts before production
- Write sales copy for video captions and descriptions, ads, product listings and social media

Creator management and production

- Recruit and onboard UGC creators, and build a reliable roster
- Coordinate creators, timelines and deliveries
- Keep every video on message and on brief
- Check the quality of creator videos (audio, lighting, framing, delivery, script accuracy) and request reshoots when needed




- Secure content usage rights and whitelisting permissions for every video
- Work closely with the designer and video editor to turn raw content into finished ads
- Coordinate in-house and AI-assisted content alongside UGC

Testing and learning

- Test the same script and angle with multiple creators to see which person, style and delivery performs best
- Plan content one week or more ahead, then review the results each week to see which angles, hooks and formats worked best
- Use those findings to plan the next week's content
- Work with the media buyer to read ad performance (hook rate, hold rate, CTR, CPA, ROAS) and decide what to iterate, scale or drop

Requirements

- Excellent written English
- Experience creating performance-focused content (DTC, e-commerce or paid social)
- Experience creating content for supplement brands
- Awareness of supplement ad compliance: no disease claims, approved claims only, required disclaimers, clear #ad disclosures and no AI avatars posing as real customers
- Ability to write straight-to-the-point scripts and turn research into concise, persuasive copy
- Strong research skills: you know how to find angles in reviews, forums and competitor ads
- Experience working with UGC creators, including writing briefs and giving feedback
- Organized and able to manage multiple creators and deadlines at once

Nice to Have

- Experience with health or wellness brands beyond supplements
- Familiarity with the Meta Ad Library, TikTok Creative Center and ad-spy tools
- Experience scripting for AI video tools and AI avatars
- Basic knowledge of Meta Ads Manager and creative performance metrics
- Experience with Amazon listings and review tools like Shulex

Sueldo: 1.500,00€-2.500,00€ al mes Ubicación del trabajo: Empleo remoto

📌 Creative Strategist / UGC Manager (España)
🏢 Ollwa
📍 España