If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses.

We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible!

Mission:

The CRM Specialist supports the definition of CRM campaigns for Iberia Sun Brands consistently with Sunglass Hut and Ray-Ban digital assets and facilitates the execution of personalized marketing communications.

Accountable for maintaining CRM calendars and partner with the central and integral CRM teams as well as with eCom group.

Coordinate CRM creative assets development and localization functional to the calendar execution. Accountable for the production of campaign briefings from planning stage to dispatch of data and art files.

A passion for data and analytics is vital for this role to ensure initiatives are continually improved delivering a strong ROI.

Responsabilities:

- Manage CRM calendar for all the different communication channels (EM, DM, SMS)
- Main point of reference between local market and external and internal agencies for email operations (design, content definition, copywriting and coding).




- Coordinate CRM creative assets development for the Iberia market in defining calendar planning and content development.
- Support the market in prioritizing activities to achieve an increase in data capture, maximize engagement, drive incremental sales and retain our existing customers with a large focus on email marketing.
- Support the Sunglass Hut Loyalty Program and work with the local team to support the growth of local events, activations and omnichannel projects
- Ensure that CRM initiatives are continually improved delivering a strong ROI.
- Knowledge of using campaign management tools (Podio, Figma or similar) to deploy campaigns.
- Identify the right audience/targets by addressing customers with relevant and personalized offers leveraging analytics and big data solutions across multiple channels (Direct Mail, Email, SMS).
- Working in close partnership with global Targeting team to set up workflows and implement best practices shared by Global
- Optimize audience size and selection criteria for effective marketing campaign collaborating with the different campaign teams using segmentation and available modeling
- IP reputation monitoring
- Report to the business on CRM metrics including response rate, net sales and incremental sales
- Participate in monthly meetings where CRM results are shared and insights are delivered across marketing/regions

Requirements:

- Bachelor's degree in Marketing, Economics o related - Masters preferred.
- Ideally 1 -3 years in CRM management roles.
- Retail experience is highly recommended.
- Proven analytical skills & Experience in managing CRM campaign calendar.
- Experience with email and mobile campaign management and in general Marketing Automation.
- Advanced knowledge of MS Excel, Powerpoint, along with general understanding of other analytical tools.
- Expertise with Business Intelligence tools, such as Tableau, Power BI, Looker.
- Extensive expertise with CRM systems (Salesforce, Adobe, Unica).
- Experience working with web analytics tools: Google Analytics, Adobe, Coremetrics, Omniture, etc.
- High level of English: Mandatory.

📌 CRM Campaign Specialist (Barcelona)
🏢 EssilorLuxottica
📍 Barcelona