The Commercial & Digital Excellence department plays a key role in driving business effectiveness and supporting the evolution of the commercial organization within BASF Agricultural Solutions Spain. Joining the team as Digital & Business Transformation Specialist you will: Identify and prioritize AI use cases with measurable business impact.

Drive change management and lead implementation of AI solutions in areas such as workflow automation, knowledge management, reporting, decision support, customer experience and productivity enhancement. Enable commercial teams to integrate AI effectively and responsibly into their daily work Develop practical AI workflows and automation concepts together with relevant experts.

Transform business data into actionable insights and recommendations. Develop analyses, dashboards and reporting concepts supporting business decision-making. Improve data availability, quality and usability.

Lead strategic projects in the commercial area, from problem definition through implementation (such as definition of commercial policies, design of loyalty / sell-out programs, etc.) Coordinate cross-functional project teams across Sales, Marketing, Commercial Excellence and other relevant functions. Act as a catalyst for digital innovation and continuous improvement, identifying opportunities to simplify processes and enhance organizational effectiveness through technology-enabled transformation initiatives.

In summary, you will lead strategic initiatives aimed at improving business performance, accelerating the adoption of digital and AI-enabled solutions, translating data into actionable insights and fostering more efficient ways of working across the commercial organization.

WHAT WE NEED FROM YOU University degree in Business Administration, Marketing, Economics, Engineering, Data Analytics or related fields.



Additional education in Project Management, Digital Transformation or Artificial Intelligence will be valued.

At least 5 years of experience in a similar role leading projects in close collaboration with teams like Sales, Marketing, IT and other stakeholders to ensure tangible transformations and value for the business. Strong business, strategic, and analytical mindset, with the ability to understand business challenges and translate them into actionable initiatives. Hands-on understanding of AI, data and development of dashboards or related solutions (Power BI, Tableau, etc.) from a set of commercial tools; with curiosity to identify relevant use cases, learn continuously and take ownership in a rapidly evolving environment.

Experience driving business transformation, change management or digital adoption initiatives.

Fluent

Spanish and strong English communication skills (B2-C1).

WHAT WE OFFER Healthy work environment: where your safety and health (both physical and mental) are always our priority.

Attractive salary package: based on a fixed salary and a bonus based on performance.

Versátil compensation plan: to take advantage of services such as Health Insurance, Childcare, Transportation Card, and Training, among others.

Professional development: we promote continuous training and access to internal vacancies to keep growing at BASF.

Investments for your future: with a Pension Plan, Accident Insurance, Life Insurance, and even the opportunity to participate in the Stock Program after one year in the company. Work-life balance measures: as well as financial assistance for the schooling of children.

Sports sections: where you can connect with colleagues and play football, paddle, basketball, cycling, yoga, etc.

Flexible work: with the chance to work from home and adjust your schedule, depending on your position and workplace.

And much more.

📌 Digital & Business Transformation Specialist (m/f/d) (Barcelona)
🏢 Basf Española S. L.
📍 Barcelona