This company is one of Europe's leading online D2C pharmacy groups, serving customers across 8 markets. They sell tens of thousands of products in beauty, personal care, nutrition and OTC to millions of European consumers every year.

Private Label is where that scale becomes an asset. They already generate close to €1M in private label revenue across Spain and Italy, built on a portfolio that has proven the demand exists.

They are looking for a Head of Private Labe l to build the strategy and structure/team to scale Private Label at Group level: one brand architecture, one sourcing model, one launch playbook, and a category built deliberately rather than opportunistically.

Reporting to the VP Commercial Southern Europe, you will own the private label P&L; at group level and the value chain behind it: strategy and portfolio, sourcing and product development, and brand building across BPC, food supplements and OTC. You will work across every market and every function (commercial, marketing, regulatory, supply chain, quality and the local country teams) and you will be measured on penetration, margin and the strength of the brands and assortment you build.

What You'll Do

? Define the Private Label Strategy

- Build the group private label strategy: category prioritisation, brand architecture, positioning and pricing ladders against national brands.
- Identify where they win (the categories, price points and consumer needs where a company own brand beats the alternative) using their own transaction and search data.
- Set the ambition: penetration targets, margin targets and a five-year roadmap by market and by category.




- Rethink and rationalise the existing portfolio: what scales, what is repositioned, what is discontinued.

? Own Sourcing and Product Development

- Identify, qualify and negotiate with contract manufacturers across Europe, on cost, quality, capacity, lead time and MOQ.
- Lead product development end-to-end: formulation briefs, sampling, benchmarking against reference brands, packaging and artwork.
- Build a repeatable stage-gate process from concept to launch, with clear cost and margin targets at every gate.
- Manage the supplier portfolio for resilience: dual sourcing, capacity planning and cost roadmaps.

✨ Build the Brands

- Develop the brand platform for each private label: identity, promise, tone, visual system and consumer proposition.
- Design the go-to-market playbook: launch plans, content and imagery, on-site merchandising, pricing and promotional architecture.
- Work with local commercial and marketing teams to adapt and land each launch by market, without fragmenting the brand.
- Track brand performance: repeat rate, reviews, ratings, share of category and cannibalisation of national brands.

?️ Safeguard Product Quality

- Set the quality bar for every product that carries their name: supplier audits, specifications,



testing protocols and batch traceability.
- Partner with their regulatory function to plan registrations, notifications, labelling and claims across markets, and build regulatory checkpoints into the product development timeline.
- Handle quality incidents and consumer complaints with the country teams, fast and transparently.
- Protect the brand: their own label carries their reputation, and quality is non-negotiable.

? Deliver the P&L;

- Own the private label P&L; at group level: revenue, gross margin, contribution and inventory.
- Build, with the help of their data team, the reporting and dashboards that make private label performance visible and comparable across markets.
- Partner with procurement, supply chain and finance on forecasting, stock cover and working capital.
- Present performance, business cases and investment requests to the group executive team.

What They Offer ? Full ownership of a group-wide category with a real commercial base and clear headroom to grow

? A pan-European platform: 8 markets, four brands and millions of consumers to deploy into

? A genuine creative and strategic mandate: the brands, the portfolio, the suppliers and the playbook are yours to design

? A direct line to the Group VP Commercial and visibility at executive level, with country leadership teams and a dedicated regulatory function as partners

? €65,000 gross base salary, 15% annual bonus (€9,750), adaptable remuneration (Flex-oh)

- ? Based in Madrid or Albacete , with regular travel across their European markets

📌 Head of Product - Private Label (eCommerce / Pharma) (Madrid)
🏢 Amazinglers
📍 Madrid