12 oct
|
Olx Group
|
Madrid
We’re building a central home for brand, media and creative production across our portfolio — 11 brands, 7 countries, tens of millions of listings a dayThis is a new role: you’ll set the strategy for every brand in the group, run our core brand end‑to‑end, lead the launch of a new corporate brand, own media planning and investment, and build an in‑house studioBrand strategy and architecture for the full portfolio — what each brand is for, who it’s for, and how they relate to each otherThe codes, tone of voice, approval process and measurement standard every brand is held toDirect management of our core consumer brand across three marketsThe launch and rollout of a new corporate brandSocial and community, for our core brand and for the categories without a brand of their ownMedia strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiationThe central media buying deskAn in‑house creative studio — creative, content, design and production,
with local-language capabilityThe agency roster and the in‑housing programme that consolidates itBenefitsRange of development programs and resources designed to help you thrive in a way that suits youUnlimited therapy and coaching sessions through our BetterUp partnership‘Speak Up’ (87% of our employees say they feel able to speak openly and not shy away from difficult conversations)Quarterly engagement surveysHybrid working set-up (differs for each role)Strong command of brand governance (codes, verbal identity, approvals)Fluent in EnglishExperience building or running an in‑house creative studio, or leading a significant agency in‑housing programmePR experience in a business with real public exposureMedia strategy, planning and investment experience at scale, including negotiating major contractsA track record of building capability that didn’t exist before, not just improving what didStrong command of brand measurement (equity tracking, share of voice), able to commission and challenge a tracking partner rather than just receive their outputExperience building or overhauling a brand architecture across multiple brandsSenior brand leadership in a multi‑brand or portfolio business, owning strategy rather than executing someone else’sExperience launching a corporate or holding brand, or a comparable large‑scale brand programme#J-18808-Ljbffr
📌 Senior Group Brand & Media Director (Madrid)
🏢 Olx Group
📍 Madrid