Position: Sales Director – Telecom Products

Department: Sales / Commercial

Reports to: Country Manager / Managing Director

Direct Reports: 2 KAMs

Market: Consumer Electronics / Telecom Retail

Employment Type: Full-Time

1. Position Summary The Sales Director will lead the company’s retail telecom business , with overall responsibility for sales growth, key account development, channel expansion, profitability, and commercial execution.

The role will manage two Key Account Managers (KAMs) and work closely with retailers, distributors, Marketing, Product, Supply Chain, Finance, and senior management to deliver revenue, margin, market share, and sell-out objectives.

The idóneo candidate combines strong commercial leadership with hands-on key account management and negotiation capabilities .

2. Key Responsibilities

Sales Strategy & Business Planning

- Develop and execute the retail sales strategy in line with company objectives.
- Set annual, quarterly, and monthly targets for revenue, volume, margin, product mix, customers, and channels.
- Identify new customers, channels, partnerships, and business growth opportunities.

Revenue, Margin & Commercial Management

- Own sales revenue, volume, gross margin, and profitability targets.
- Manage pricing, discounts, rebates, promotional investments, and commercial terms.
- Monitor customer and product profitability and implement corrective actions where required.

Key Account Management

- Lead strategic relationships with major retail and consumer electronics customers.
- Support KAMs in major negotiations, annual business reviews, listings, contracts, promotions, and commercial issues.
- Develop Joint Business Plans with key customers to drive sustainable growth.

KAM Leadership

- Directly manage, coach, and develop two KAMs.
- Set clear targets, KPIs, account plans, and priorities.




- Review sales performance, forecasts, customer pipelines, and account development on a regular basis.

Retail Channel Development

- Expand distribution across consumer electronics retailers, telecom retailers, mass merchants, specialist retailers, and e-commerce.
- Improve product listings, distribution, visibility, assortment, and retail execution.
- Evaluate and develop new strategic retail partners.

Product Launch & Go-to-Market

- Lead retail go-to-market activities for new products, including customer targeting, pricing, listings, forecasts, promotions, and launch timing.
- Secure customer listings and purchase orders and monitor launch performance.

Sell-in, Sell-out & Forecasting

- Manage both sell-in and sell-out performance , ensuring healthy channel inventory and sustainable sales.
- Own rolling sales forecasts by customer, product, and SKU.
- Work with Supply Chain to manage inventory, product availability, slow-moving stock, and product lifecycle risks.

Commercial Negotiation & Promotions

- Lead major negotiations covering annual agreements, pricing, rebates, promotional support, marketing contributions, payment terms, and volume commitments.
- Develop promotional plans around key retail periods such as product launches, Black Friday, Christmas, and other major campaigns.
- Monitor promotional ROI and commercial investment.

Market & Competitor Intelligence

- Monitor competitor products, pricing, promotions, distribution, launches, and market trends.




- Provide market intelligence and actionable recommendations to senior management.

Cross-functional Leadership & Reporting

- Coordinate closely with Marketing, Product, Supply Chain, Finance, and Customer Service to ensure effective commercial execution.
- Provide regular management reports covering sales, margin, sell-in/sell-out, inventory, forecasts, customer performance, risks, and opportunities.

1. Transfer of Data – Recruitment Privacy Notice

As part of our recruitment process, certain personal data that you submit through LinkedIn or directly to our company may be transferred to and processed by our group entity located in the People’s Republic of China. This transfer is carried out for the purposes of managing your application, assessing your suitability for the position, and ensuring coordinated recruitment operations within the TCL Group. The categories of data concerned may include identification data, professional information, communication records, and any documents you choose to transmit (e.g., résumé, certificates, cover letters).

By applying to this role, you acknowledge that you have been informed of this transfer.

To ensure an adequate level of protection, this transfer is secured through the EU Standard Contractual Clauses (SCC) and additional safeguards with respect to the protection of privacy and fundamental rights of individuals under the GDPR.

If you have any questions about how your data is processed or wish to exercise your rights, please contact us at: [email protected]

1. Scope of application

Countries where TCL operates and where the Recruitment Privacy Notice must be displayed :

Germany Austria Belgium Spain

Sweden France Hungary United-Kingdom

Italy Poland Netherlands Portugal

Czech Republic Romania

📌 Sales Director, Telecom Products (Open Market) (Madrid)
🏢 TCL Electronics Europe
📍 Madrid