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Barcelona About us We are Dragons, a integral creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity. We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.
About the role
We're looking for a Senior Graphic Designer & AI Creative Lead to lead the creative output of our Danone Digital team across Spain and Benelux. Combining strong design craft, digital art direction and practical generative AI expertise, you'll develop and supervise campaign key visuals, social media content and e-commerce creative for established FMCG brands. Alongside your hands-on creative work, you'll act as Brand Steward and lead three designers.
You'll set design direction,



review and approve their day-to-day work, provide constructive feedback and support their development, ensuring consistent quality across the team's output. As Danone expands its use of Pencil AI, you'll help embed the platform into our creative workflows, identifying opportunities to improve creative exploration, production efficiency and content quality.
Hands-on Pencil AI experience is strongly preferred; substantial experience with comparable generative AI workflows and the ability to adopt Pencil AI quickly will also be considered. You'll work closely with the Head of Design and Design Supervisor, Account and Project Management teams, and international clients. Strong English communication skills and confidence presenting creative work are essential.
Key responsibilities
Develop creative concepts, campaign key visuals and master assets that provide a strong foundation for digital adaptations. Creat

📌 Senior graphic designer and ai creative lead (Barcelona)
🏢 Dragons
📍 Barcelona