Por favor, lea detenidamente la siguiente descripción del puesto para asegurarse de que encaja con el perfil antes de enviar su solicitud.
As a key member of the team, you will be responsible for:
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- Based on your regional business needs you will build and execute the local marketing plan to support business growth in the Iberia region.
- Identify and organize our presence at local events and conferences.
- Execute integral lead gen campaigns collaborating with the corporate marketing team, and develop local campaigns based on your market priorities.
- Position our brand by identifying the trendy topics and the associated keywords in your region.
- Deploy regional campaigns on social networks to increase corporate and employee branding.
- Contribute to content production in line with global content plan and localize corporate content when it is relevant for your markets.
- Report results and analyse marketing effectiveness while managing database quality.
How to achieve the objectives
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- Work closely with the company's marketing team to execute relevant and effective lead generation campaigns.
- Work closely with the country manager and the Sales team of your region to deploy local campaigns aligned on the Sales priorities and to ensure the MQL follow‑up.
- Communicate with the Field Marketing Team about all your projects (campaigns, events…) and share information.
What We're Looking For
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- Experience
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- A master’s degree in business or marketing.
- Strong oral and written communication skills to develop content such as blog posts, product presentations, business cases or white papers.
- Experience in B2B marketing ideally in the software industry.
- You are comfortable speaking in front of customers or Imaweb’s salespeople.
- Very comfortable communicating in English.
- Autonomy, proactivity and creativity.
- Languages English and Spanish mandatory, Portuguese and French are a plus.
- Communication Strong communication skills, both ve
📌 Field Marketing Specialist (Madrid)
🏢 Nextlane
📍 Madrid
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