ISP School Head of Marketing Role Profile Location: Lisbon (Hybrid) Purpose of the role The Head of Marketing consistently works towards outstanding performance across all professional standards, delivering successful outcomes and ensuring the efficient and effective execution of marketing and communications. This role will lead the marketing function for a cluster of two schools in Portugal, driving enrolment growth, retention, and brand positioning. Working closely with the regional marketing team, the Head of Marketing will ensure that strategies are executed in line with ISP guidelines, with clear monitoring and reporting of the KPIs established.

The role requires close collaboration with the Admissions teams in each school, aligning marketing actions to support the achievement of the agreed enrolment targets. Their work will directly contribute to positioning the schools as "Schools of Choice" in their respective markets, while strengthening the overall ISP brand in Portugal and across Iberia. ISP Key Responsibilities Cluster Marketing Leadership Lead the marketing strategy and operations for two schools in Portugal, ensuring consistency of brand identity, messaging, and positioning in the market.

Align school marketing strategies with ISP's overall vision, mission, and values, positioning the schools as the first choice locally ("Schools of Choice"). Ensure the effective use of ISP and school brands across all communications and campaigns. Work closely with the ISP Iberia Regional Marketing team for strategic alignment, resources, guidance, and support.

Report to the Central Office in all matters of marketing and actively seek support from regional staff to provide resources and collateral. Collaborate with Admissions to design strategies that attract and retain students,



ensuring marketing activities directly support enrolment growth. Align all marketing actions with the defined enrolment targets of both schools.

Monitor, report, and evaluate all marketing activities against the agreed KPIs. Provide the Heads of Schools and Regional Marketing with regular reports on progress and performance. Drive the development of a brand architecture and establish the framework through the creation of a clearly defined corporate identity and brand playbook.

Serve as the guardian of our brands, ensuring consistent application across all platforms and materials. Guide and support the schools in the development of stories to share on social media to maximise promotional impact.

Digital

Marketing & Lead Generation Develop, update, and manage websites and social media platforms, ensuring fresh and engaging content. Create and execute online campaigns focused on lead generation and retention. Analyse campaign performance, track metrics, and optimise digital strategy to achieve KPIs.

Market

Research & Competitive Awareness Conduct market research and competitor analysis to identify trends and opportunities. Lead planning and participation in all school events for prospective and current families and students. Build and maintain partnerships with local businesses, relocation agencies, and community stakeholders.

Content & Collateral Design and oversee the production of marketing materials, newsletters,



yearbooks, and promotional assets. Document and photograph important school events for communications and marketing use. Provide fortnightly updates to the Heads of Schools and Regional Marketing.

Offer general administrative support to the schools' needs in terms of marketing. Ensure all activities facing parents and stakeholders have a marketing and communications layer. Work closely with International Friends groups and local parent associations.

Bachelor's degree or Higher Diploma in Marketing, Communications, Journalism, PR, or Business. ~Experience in cluster or multi-site marketing leadership is highly desirable. ~ Fluent English required; Portuguese and/or Spanish highly desirable. ~ Strong track record in digital marketing, social media, and lead generation. ~ Strong project management, content creation, and brand development skills. ~ Data-driven mindset, with experience in KPI monitoring and reporting. ~ High degree of computer literacy (Microsoft Office, Illustrator, Photoshop). ~ Excellent leadership, organisational, time management, and planning skills. ~ Agency management, negotiation, PR and Advertising experience across media and channels. ~ Wellbeing and safety are both essential for learners and learning. We positively engage with personal and professional development and school improvement. ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years' employment history.

📌 School Head Of Marketing (Galicia)
🏢 Internationalschools
📍 Galicia