Puig is seeking a highly experienced and visionary Integral Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling:smarter investment decisionsadvanced performance measurementscalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.Scope & Team LeadershipYou will lead a multidisciplinary team including:Global Paid Media Data ManagerGlobal Social Data Data ManagerGlobal Media Data Product ManagerGlobal Media Tracking ManagerYou will build a strong center of expertise, combining:media analyticsdata governance & trackingdata productsThe OpportunityLocation: BarcelonaLanguage:



English (mandatory)We'd love to meet you if you haveExperience12+ years in media analytics, data, or digital performance rolesStrong experience in advanced measurement (MMM, attribution, econometrics)Proven track record managing complex, cross-functional programsExperience leading teams and building data capabilities at scaleBackground in consumer goods, beauty, or luxury is a strong plusTechnical & Functional ExpertiseDeep understanding of:Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…)Media tracking & data collection (GA4, tagging, etc.)Cross-channel measurement frameworksStrong analytical background (econometrics, statistics, modeling)Experience with:SQL / data environments (Big Query)Data visualization tools (Tableau, Power BI, Looker)Data products and data lifecycle (from ingestion to activation)Leadership & Soft SkillsStrategic thinker with strong business knowledgeAbility to translate complex data into impact f

📌 Global Head Of Media Data (Madrid)
🏢 Puig
📍 Madrid