¿Cómo será tu día a día en Tuio?As Head of Growth & Brand, you'll report to the founding team, sit on the leadership team, and lead the Growth and Brand team.You will:Set the growth and brand strategy for Spain B2C, with a 3-year plan and targets to multiply our growth several times over, and report progress to the executive committee.Lead every acquisition channel: Paid (search, social, programmatic), SEO and GEO (Generative Engine Optimization), making sure Tuio shows up wherever people search, including LLM-based assistants.Own CRM and retention strategy: lifecycle, onboarding, cross-sell and renewal, with churn and LTV as core metrics.Scale agentic sales: own the performance of our AI chat and voice sales agents, working with the AI and Product teams to improve conversion, quality and customer experience.Build the agentic growth engine: define which processes become agents, how they're measured, and how the team works alongside them.Build the Tuio brand: positioning, narrative, visual identity and brand campaigns that make Tuio the reference digital insurer in Spain,



and measure its impact on growth.Run a high-velocity experimentation culture across channels, funnel, pricing and messaging.Hire, lead and develop the team, and manage the growth and brand budget with a clear ROI discipline, closely monitoring CAC, ROAS, LTV, payback and churn so growth stays sustainable.Eres lo que estamos buscando si tienes...You've been a top performer wherever you've worked: the person who moved the numbers others couldn't. You've led a growth team or function, and we care far more about the impact you've had than about the years on your CV.You have a growth story to tell, in a B2C digital business or something similar. You can show us the numbers behind it, including how you kept CAC and ROAS healthy while scaling.You have deep, hands-on command of performance channels (Paid, SEO, CRM) and a strong point of view on GEO and how LLMs are changing discovery.You've built or scaled

📌 Head Of Growth (Madrid)
🏢 TUIO
📍 Madrid