About Us

HBX Group is the world’s leading technological partner, connecting and empowering the world of travel. We bring together general and local brands in accommodation, transport, activities and payments, serving 300,000 hotels and 60,000 hard‑to‑reach, high‑value clients across 140 source markets. Tech-driven with a customer-first mindset, our commercial teams and talented HBX people are the heart of what makes us unique.

At HBX, we believe that tech + data + people set us apart, supported by our “integral approach, local touch” philosophy.

Job Summary

We are looking for an SEO & Content Specialist to support the execution of SEO and content strategies that drive organic traffic, improve search visibility, and enhance website performance. Working closely with the SEO Manager, you will optimize website content, execute SEO initiatives, monitor performance, and collaborate with cross-functional teams to ensure SEO best practices are implemented across all digital assets.

Key Responsibilities

- Execute on-page, off-page, and content SEO strategies.
- Conduct keyword research, analysis, and optimization.
- Perform SEO audits and validate SEO requirements for website launches.
- Monitor and report on SEO performance, rankings, and traffic.
- Develop and implement link-building initiatives.
- Create and optimize SEO-focused content, including blogs, landing pages, and metadata.




- Collaborate with Content, IT, and Web teams to implement SEO best practices.
- Participate in client meetings and provide SEO recommendations.
- Stay up to date with SEO, content marketing, and search engine trends.

Essential Criteria

- Minimum 2 years' experience in SEO, content marketing, or content creation.
- Strong knowledge of on-page, off-page, and technical SEO.
- Experience improving organic traffic, keyword rankings, and SERP performance.
- Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, Moz, GTmetrix, and Google Keyword Planner.
- Experience creating and optimizing SEO-driven content.
- Proven success with link-building and organic growth strategies.
- Working knowledge of HTML and CSS.
- Basic understanding of website development and design principles.
- Strong analytical skills and experience with SEO reporting.
- Good Excel skills.
- Professional proficiency in English and Spanish.

At HBX Group, we believe that diversity drives innovation and makes travel a force for good. We're committed to creating an inclusive workplace where everyone feels valued and respected, embracing different backgrounds, perspectives and talents. Join us and be part of a team where diversity and equal opportunities really do make a difference

📌 SEO & Content Specialist (Hybrid, Mallorca) (Palma)
🏢 HBX Group
📍 Palma