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Department: Marketing
Reports To: Head of Global Marketing
Location: Peterborough, UK or Barcelona, Spain
Date: September 2026
Role Overview
The Regional Marketing Lead is responsible for developing and executing marketing strategies within the assigned region to increase brand awareness, generate demand, drive lead generation, and support revenue growth. This is a hands-on role designed for a resourceful and self-motivated marketer who thrives as an individual contributor. The position has no direct reports and requires strong collaboration with general and cross-functional teams.
Responsibilities
Key Responsibilities
Strategic Planning & Execution
- Develop and implement regional marketing plans aligned with global strategy and business objectives.
- Adapt global campaigns to local market needs, ensuring relevance and effectiveness. Collaborate with global teams to localize content for regional audiences.
- Identify regional growth opportunities through market analysis and customer insights.
Campaign Management
- Plan, execute, and optimize integrated marketing campaigns (digital, events, content, partnerships).
- Manage the full campaign lifecycle from concept through execution to performance analysis.
- Create and adapt marketing assets including emails, landing pages, presentations, and social media content.
- Ensure consistent messaging and brand positioning across all channels.
- Plan and execute regional events, trade shows, and webinars.
- Represent the company at industry events and networking opportunities.
Demand Generation & Pipeline Growth
- Partner closely with sales teams to support lead generation and pipeline development.
- Design and execute targeted programs to create qualified leads and conversions.
- Monitor and report on campaign performance, ROI, and key marketing metrics.